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The Developer Journey: Audience Intelligence for Technical Ecosystems
The developer journey is a commonly used framework exploring developers' end-to-end experience with a product or service. Managing Partner Gary Gonzalez shares best practices to help you understand its role in building comprehensive strategies, setting up relevant tactical approaches, and generating audience intelligence to ensure developer program success.
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From Data to Strategy: A Holistic Approach to Building and Scaling Your Developer Program
How can you ensure the core components of your developer program work together to drive measurable success? Senior Strategist Ziwei Chen shares data-driven insights and best practices for building comprehensive developer marketing strategies.
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Measuring Success in Technical Documentation: Lessons from Write the Docs 2024
How is developer-friendly technical documentation written and measured? Senior Technical Writer Lead Brad Dow discusses the themes that caught our attention at Write the Docs 2024.
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From Active User to Advocate: The Power of Good Technical Content
Not all content is equal when marketing technology to a primary developer audience. In this post, Copywriter Jade Mitchell and Senior Technical Writer Lead Brad Dow discuss the value of technical content that truly supports developers.
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Incident Response: Communicating With Developer Communities
Threats to developer-facing companies are rising and coming in more varied forms than ever. Associate Director of Technology Kyle Tyacke discusses best practices for incident response and the value of open communication.
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Prioritizing DX: A User-Centric Approach to Technical Products
A user-centric approach to developer experience (DX) can revolutionize how developers work, collaborate, and innovate. Head of Consulting Tom Williams discusses the importance of DX and its place in developer marketing programs.
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Pricing Strategies for Developer Tools: Key Takeaways
SlashData recently published an in-depth report on Pricing Strategies for Developer Tools. Managing Partner Gary Gonzalez shares his thoughts on what the report's underlying data means for the developer marketing industry.
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Engaging Your Audience Through Stack Overflow and Developer Communities
Developer communities are spaces where developers learn, share, and collaborate to solve problems and build projects. Associate Director of Marketing Amy Shotwell shares practical tips to help you engage developers across Stack Overflow and other leading platforms.
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The State of Developer Marketing: Key Takeaways
Developer Marketing Alliance recently published its annual State of Developer Marketing report for 2023/2024. Managing Partner Gary Gonzalez shares his thoughts on the report’s findings and what they mean for the future of the industry.
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Self-directed Learners: How Developers Source, Evaluate, and Adopt Solutions
How can we, as marketers, best support a developer’s journey to adoption? In our most recent Developer Panel we learned about preferences, needs, and barriers at each stage of the journey.
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