Developer Marketing Summit Event Key Takeaways 2023
Discover the key takeaways from the Developer Marketing Summit 2023 in our recap. Explore how leading companies reshape the developer marketing landscape and drive innovation through business-led metrics. Read more about Catchy’s findings of trends we’ve observed.
The Growing Influence of DevRel: Lessons from DevRelCon London 2023
The lines between developer relations and developer marketing are blurrier than ever. Managing Partner Gary Gonzalez provides his perspective on the growing influence of the DevRel Community and key takeaways DevRelCon London 2023.
Developer Marketing in the Generative AI Boom
Generative AI has joined the mainstream, bringing wide-ranging changes across the tech industry. With new and existing companies entering the race, your approach to developer marketing may be more important now than ever.
Reaching Your Developer Audience With a Paid Media Strategy
Need help finding and connecting with your developer audience? Hear from Amy Shotwell, Associate Director of Marketing at Catchy, about the benefits of breaking down barriers with a developer-focused paid media strategy.
Design-driven Developer Marketing
Need help building creative that resonates with developers? Hear from Cam Agnew, Creative Director at Catchy, about how his team uses utility and visual interest to create impactful, developer-centric design work.
Finding Influencers That Deliver on Your Developer Marketing Objectives
Need help getting your influencer marketing program off the ground? This post will cover influencer identification and selection tactics while providing tips for aligning the program with your developer marketing objectives.
The Role of Technical Tutorials in Developer Marketing
Technical content can make or break your developer marketing program. Tutorials are a critical piece of the content mix that your developer audience relies on. Karl Hughes from Draft.dev offers his thoughts on how to get them right.
Leveraging Influencer Sponsorship for Your Developer Marketing Program
There’s a lot to gain from working with influencers, but how can they contribute to your developer marketing objectives? This three-part series will explore what influencer marketing is, why it matters, and how to use it effectively.
Powered by Community: How Developers Find Products, Resources, and Support
How do developers discover and evaluate products? What do they look for in documentation? Where do they go for community support? Catchy recently hosted a live panel to gather insights directly from our developer audience.
Developer Marketing Flywheel: Primary Research
Looking for answers to fill out your developer marketing strategy? Learn how data and insights can inform your decisions before going to market. Our Developer Marketing Flywheel series continues with the third phase: Primary Research.
Page 1 of 5