Your developer marketing roadmap

Developer Marketing Guide

In the Catchy Developer Marketing Guide, we’ll help you understand the ins and outs of building a developer program. Whether you are planning a developer program from scratch, or you are managing an established business that needs a fresh approach, building an incisive, long-term developer marketing strategy, you’ll feel better prepared to take your next steps in marketing to developers.

Developer Marketing Framework

Your goal is to help developers understand and realize the value of your product and services. Use the Developer Marketing Framework to establish the strategic and operating principles to achieve growth and marketing excellence.

Everything you need to create an effective developer marketing program

Value Propositions for Developer Audiences

Learn how to create a compelling, developer-focused value proposition with this introductory framework. Value Propositions for Developer Audiences can be used to help you launch a go-to-market program, engage developers in your ecosystem, or grow your developer community.

Developer Marketing Flywheel

The Developer Marketing Flywheel is your roadmap for building an effective developer marketing program. Whether you’re launching a product, a platform, or opening up an entire ecosystem to developers, this framework will provide the practical tips you need to achieve your goals.

Stack Overflow Developer Survey: Key Takeaways
For the unaware, Stack Overflow is one the world’s largest developer communities and every year they publish an incredibly detailed report sharing the results of their annual developer survey. As a developer marketing professional, I can’t tell you what a godsend this is. It is nearly impossible to get good data on developers at scale, so the fact that they constantly get 70,000+ developers to share this much information is amazing.
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The Decentralization of Developers: Lessons from the 2022 DevRelX Summit
As developers shift towards a decentralized future, what lessons can be learned from the forward-facing world of Web3? Managing Partner Gary Gonzalez hosted a panel at last week’s DevRelX Summit aiming to answer this question.
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Exploring DevRel in a Trustless Industry
Business owners and marketers are still navigating the Web3 space, some are skeptical. We found the insights from The 2022 Stack Overflow yearly survey report and want to share our thoughts with the developer marketing community.
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7 Steps to Great Developer Marketing Content
We know that developers have a finely tuned ear for marketing. Match that with a constantly evolving technology landscape, and you have the perfect storm for attracting developer interest in your tools and products through inbound marketing led by discoverable, channel-optimized, SEO-friendly content marketing.
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API Marketing Strategy
Learn how to get more developers to use your APIs.
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