WHAT WE DO
Developer Marketing – We bring strategic thinking and proven execution to create, build and manage your developer program.
Strategy and Consultancy
Whether you are just starting out or need fresh thinking, Catchy can help you plan and position your program to connect with your audience.
Content and Creative
Content is everywhere. Catchy speaks Developer First and will ensure your messages resonate with your community.
Demand Generation and Support
Catchy delivers precision outreach and direct developer marketing programs to acquire new users or deepen your relationship with existing developers.
Community and Program Management
Catchy develops and manages events, reward programs and surveys to attract and build relationships with advocates and influencers.
DEVELOPING STORIES
Our take on the trends and technologies that will influence your future.
Why You Need Developer Marketing
Is marketing to developers really that different? Catchy takes a look at the cliches and challenges.
Events for Developer Program Managers
Catchy's CEO, Richard Hurring was recently invited to speak at DeveloperWeek NYC. Here's what he thought of the event overall, as well as events aimed at developer program practitioners in general.
Fresh and Easy: Best Practices for Smart Home IoT Partner and Developer Programs
Partnerships and integrations are critical for new smart home IoT products. But do you go your own way, or align yourself with the tech giants?
Smart Home Supremacy: How Google and Amazon Plan Long Term Success with Developer and Partner Programs
How are big players planning for long term success in the smart home? We take a look at how they define their programs and identify the best practices that you can adopt in your own relationship strategy.
IoT World ’17 in review
This May, Catchy was at IoT World in Santa Clara. Take a look at our blog to find out about the themes we noticed, and our impressions of talks from Amazon and Ericsson.
Developer Economics Q3 2017 survey
We are excited to announce that the Developer Economics Q3 2017 survey has just been launched! When you finish, you’ll get to read your full profile. What’s your character going to be?