SlashData X Catchy
Developers in the Age of Ai
What’s shaping developer behavior in the age of AI? Powered by SlashData’s survey of 12,000+ developers and Catchy’s analysis and interpretation, this report uncovers which developer tools are in and out of favor, and why trust, clarity, and real-world value are redefining how developers build with AI.
How We Deliver
With proven frameworks and proprietary developer marketing methodologies you will understand, reach, and engage your audience.
Social listening and community insight mechanisms keep you informed about what developers say about you and your competitors.
Measure the state of your developer marketing program. Compare your program with your competitors and create a plan to win.
Discovery, Go-to-Market, and Growth, are the flywheel phases for developer marketing success. Use this to create your roadmap to success.
Benefit from robust UI/UX testing, messaging validation, field research, and audience intelligence from a relevant, AI-generated developer panel.
Just getting started? Check out the beginner’s guide to foundational developer marketing concepts and learn how to connect with technical audiences.
Featured Content
The latest industry insights and best practices.
Frequently asked Questions
What does a developer marketing agency actually do?
A developer marketing agency helps technology companies reach, engage, and influence the audiences who build, buy, and shape technology. This includes software developers, hardware and embedded builders, technical decision-makers, and even AI agents.
What does Catchy do?
Our work spans go-to-market strategy, demand generation, developer experience, technical content, and community engagement for technical products, tools, platforms, and ecosystems. It requires understanding how technical audiences evaluate, adopt, and advocate for technology, not simply how they respond to marketing messages.
How is developer marketing different from traditional B2B marketing?
Developer marketing is trust-first, not persuasion-first. Technical audiences evaluate products through accuracy, documentation quality, practical utility, and hands-on experience rather than sales messaging alone.
What kinds of companies does Catchy work with?
Catchy works with startups, scale-ups, enterprise technology companies, and Fortune 500 brands, including Meta, Atlassian, Google, AWS, Qualcomm, and J.P. Morgan.
When should a company hire a specialist developer marketing agency?
Hire a specialist developer marketing agency when your audience or product is highly technical, and your internal team needs deeper expertise, additional capacity, or an outside perspective. Catchy can accelerate the work without the time and cost of building every capability in-house.
Can Catchy support a full developer marketing program?
Catchy combines the up-front thinking of a consultancy with the in-house production capabilities of an agency. We can research the market and audience, define the strategy, positioning, program design, and measurement framework, and then activate the plan through technical content, influencer programs, events, video, social media, paid campaigns, community programs, and more.
What makes Catchy different from other developer marketing agencies?
Catchy works exclusively with companies that need to market technical products to developers and other technical audiences. Because this is all we do, we bring deeper specialist experience, understand the challenges quickly, and spend less time getting up to speed than a generalist agency.
How do we measure developer marketing success?
There is no single KPI for every developer program. The right measures depend on what the program is trying to achieve: an awareness program may focus on reach, qualified traffic, and engagement; an adoption program may track sign-ups, SDK or model downloads, activations, and repeat usage; to learn more about what could work for you, set up a call.
Where do we operate, and can we support global programs?
Yes. Catchy has offices in the UK and USA, with teams across Europe and the United States, and we deliver programs across major technology markets worldwide. Our experience ranges from work with Huawei in China to Silicon Valley technology leaders, European enterprises, and global programs that need consistent strategy with locally relevant execution.
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