WHAT WE DO
We bring strategic thinking and proven execution to help you create, build and manage your developer program.
Strategy and Consultancy
Whether you are just starting out or need fresh thinking, Catchy can help you plan and position your program to connect with your audience.
Content and Creative
Content is everywhere. Catchy speaks Developer First and will ensure your messages resonate with your community.
Demand Generation and Support
Catchy delivers precision outreach and direct marketing programs to acquire new users or deepen your relationship with existing developers.
Community and Program Management
Catchy develops and manages events, reward programs and surveys to attract and build relationships with advocates and influencers.
DEVELOPING STORIES
Our take on the trends and technologies that will influence your future.
Smart Home Supremacy: How Google and Amazon Plan Long Term Success with Developer and Partner Programs
In the previous post in this series, we looked at [...]
IoT World ’17 in review
Catchy was at IoT World in Santa Clara last week, [...]
Developer Economics Q3 2017 survey
We are excited to announce that the Developer Economics Q3 [...]
Crossing the Chasm: Prepare Your Smart Home Platform For Mass-Market Adoption
In my last blog post, I discussed how enhanced network [...]
Winner doesn’t take it all – The network effect in games
At an individual game level it does, of course. The network effect means that games like Call of Duty become incrementally more popular to the detriment of other, possibly superior games, because of the halo (no joke intended) effect caused by the sheer volume of players.
A foot in the door of the smart home: IoT home hubs
The internet of things (IoT) is a rapidly growing area of interest for large corporations and developers. We want to share some insight we’ve gained during research into the area, specifically into the smart home IoT market.