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Developer Marketing – We bring strategic thinking and proven execution to create, build and manage your developer program.
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Our take on the trends and technologies that will influence your future.

From Paupers to Princes, the rise of Developer Influence

At Catchy we have been talking to our clients for a long time about [...]

Why You Need Developer Marketing

Is marketing to developers really that different? Catchy takes a look at the cliches and challenges.

Events for Developer Program Managers

Catchy's CEO, Richard Hurring was recently invited to speak at DeveloperWeek NYC. Here's what he thought of the event overall, as well as events aimed at developer program practitioners in general.

Fresh and Easy: Best Practices for Smart Home IoT Partner and Developer Programs

Partnerships and integrations are critical for new smart home IoT products. But do you go your own way, or align yourself with the tech giants?

Smart Home Supremacy: How Google and Amazon Plan Long Term Success with Developer and Partner Programs

How are big players planning for long term success in the smart home? We take a look at how they define their programs and identify the best practices that you can adopt in your own relationship strategy.

IoT World ’17 in review

This May, Catchy was at IoT World in Santa Clara. Take a look at our blog to find out about the themes we noticed, and our impressions of talks from Amazon and Ericsson.

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