In the Catchy Developer Marketing Guide, we’ll help you understand the ins and outs of building a developer program. Whether you are planning a developer program from scratch, or you are managing an established business that needs a fresh approach, building an incisive, long-term developer marketing strategy, you’ll feel better prepared to take your next steps in marketing to developers.
This series begins with an introduction to developer programs and developer marketing. We’ll also answer the basic questions that will help you shape and target your own developer strategy. What is a developer? What is developer marketing? What are developer programs and why are they so important?
Once you’ve read the guide, you’ll be prepared to take your next steps in marketing to developers.