Developer Marketing Guide

In the Catchy Developer Marketing Guide, we’ll help you understand the ins and outs of building a developer program. Whether you are planning a developer program from scratch, or you are managing an established business that needs a fresh approach, building an incisive, long-term developer marketing strategy, you’ll feel better prepared to take your next steps in marketing to developers.

This series begins with an introduction to developer programs and developer marketing. We’ll also answer the basic questions that will help you shape and target your own developer strategy. What is a developer? What is developer marketing? What are developer programs and why are they so important?

Once you’ve read the guide, you’ll be prepared to take your next steps in marketing to developers.

Part 1: What is Developer Marketing?

There’s a lot more to developer marketing than meets the eye. Learn what it is, why it matters, and how to build a winning developer program for your organization.

Part 2: Value Propositions for Developer Audiences

Creating a compelling value proposition is a crucial step to winning buy-in from developers - but getting it right can be tricky. This framework will show you how to write a value proposition that reflects the needs of your developer audience.

Part 3: Developer Community Building

Developer marketing requires building an engaged community.

Part 4: How to Create Content Developers Care About

Inspire and educate developers with technical marketing content.

Part 5: Developer Marketing and Engagement Programs Are Essential

Create ongoing engagement with your developer audience using marketing programs.