Developer Marketing in the Era of Community Data
With audience intelligence now more accessible than ever before, community-driven data has become the norm for product-led growth in the tech industry. Hear from Gary Gonzalez, Managing Partner, to learn how this data can inform your developer marketing strategy.
Meet the Team: Gary Gonzalez
Introducing Gary Gonzalez, Managing Partner at Catchy. Gary shares how he leads Catchy and built a people-first team, ensuring that Catchy meets objectives through clear values to audiences. Hear about his thoughts on developer marketing and more.
Developer Content: The Cornerstone of Product-Led Growth
Product-led growth (PLG) has recently become one of the hottest terms in the developer marketing space. Hear from Kathie Jurek, Associate Content Director, and Lucy Mitchell, Content Strategist, on the role of content in a best-in-class PLG strategy.
Meet the Team: Emily Chadraba
Introducing Emily Chadraba, Associate Strategy Director at Catchy. Emily will be sharing her insight in developing strategic direction and thought leadership for the Catchy team and client initiatives. Hear her thoughts on crafting developer marketing strategies and more.
Meet the Team: Richard Hurring
In this employee spotlight series, we will introduce you to the Catchy Team. You’ll hear their perspectives and gain insight on developer marketing best practices. Come find out the ways in which they bring joy and passion into their work, always stay curious, and embrace change! Learn how they apply Catchy’s core values and approaches to bring growth and excellence to our clients.
The Role of Technical Tutorials in Developer Marketing
Technical content can make or break your developer marketing program. Tutorials are a critical piece of the content mix that your developer audience relies on. Karl Hughes from Draft.dev offers his thoughts on how to get them right.
Leveraging Influencer Sponsorship for Your Developer Marketing Program
There’s a lot to gain from working with influencers, but how can they contribute to your developer marketing objectives? This three-part series will explore what influencer marketing is, why it matters, and how to use it effectively.
Meet the Team: Helen Xu
Introducing Helen Xu, Global Account Director at Catchy. Helen will discuss her roles in overseeing our client’s goals and reach, and ensuring that Catchy meets objectives through developer marketing roadmaps. Hear about her journey and values as an account director.
Catchy Welcomes Kahly Berg as First Advisory Board Member
We’re delighted to introduce Kahly Berg as the first member of our advisory board. Kahly is a proven agency leader and will play a key role in taking Catchy forward as the developer marketing sector grows and matures.
Powered by Community: How Developers Find Products, Resources, and Support
How do developers discover and evaluate products? What do they look for in documentation? Where do they go for community support? Catchy recently hosted a live panel to gather insights directly from our developer audience.
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