Discover the key takeaways from the Developer Marketing Summit 2023 in our recap. Explore how leading companies reshape the developer marketing landscape and drive innovation through business-led metrics. Read more about Catchy’s findings of trends we’ve observed.


Developer Marketing Summit Event Key Takeaways 2023

The lines between developer relations and developer marketing are blurrier than ever. Managing Partner Gary Gonzalez provides his perspective on the growing influence of the DevRel Community and key takeaways DevRelCon London 2023.

The Growing Influence of DevRel: Lessons from DevRelCon London 2023

Introducing Carolina Oaks, Account Director at Catchy. Carolina will discuss her role in overseeing the success of our client accounts and the implementation of their developer marketing roadmaps. Hear about her career journey and the values she brings into her work with Catchy.

Meet the Team: Carolina Oaks

Generative AI has joined the mainstream, bringing wide-ranging changes across the tech industry. With new and existing companies entering the race, your approach to developer marketing may be more important now than ever.

Developer Marketing in the Generative AI Boom

Introducing Kristina Duca, Head of Operations at Catchy. Kristina will discuss her approach to day-to-day operations management, big-picture business alignment, and the art of effective client delivery.

Meet the Team: Kristina Duca

Need help finding and connecting with your developer audience? Hear from Amy Shotwell, Associate Director of Marketing at Catchy, about the benefits of breaking down barriers with a developer-focused paid media strategy.

Reaching Your Developer Audience With a Paid Media Strategy

Get to know Kyle Tyacke, Associate Director of Technology at Catchy. Kyle will share his approach to creating developer marketing strategies, fostering developer engagement, and delivering value to clients across the tech industry.

Meet the Team: Kyle Tyacke

Meet John Thackray, Senior Designer at Catchy. John will discuss his journey into the world of developer marketing, and the early influences that led him to a career in design.

Meet the Team: John Thackray

Need help building creative that resonates with developers? Hear from Cam Agnew, Creative Director at Catchy, about how his team uses utility and visual interest to create impactful, developer-centric design work.

Design-driven Developer Marketing

Introducing Gwen Stubbs, Project Manager at Catchy. Gwen will be sharing valuable insights into her responsibilities as a project manager, as well as discussing her creative background and the journey that led her to this role.


Meet the Team: Gwen Stubbs

Need help getting your influencer marketing program off the ground? This post will cover influencer identification and selection tactics while providing tips for aligning the program with your developer marketing objectives.

Finding Influencers That Deliver on Your Developer Marketing Objectives

Introducing Hillary Santoso, Paid Media and Analytics Specialist at Catchy. Hillary will share insights from her role on the Catchy marketing team, and discuss the influence that music has on her work.

Meet the Team: Hillary Santoso

With audience intelligence now more accessible than ever before, community-driven data has become the norm for product-led growth in the tech industry. Hear from Gary Gonzalez, Managing Partner, to learn how this data can inform your developer marketing strategy.

Developer Marketing in the Era of Community Data

Introducing Gary Gonzalez, Managing Partner at Catchy. Gary shares how he leads Catchy and built a people-first team, ensuring that Catchy meets objectives through clear values to audiences. Hear about his thoughts on developer marketing and more.

Meet the Team: Gary Gonzalez

Product-led growth (PLG) has recently become one of the hottest terms in the developer marketing space. Hear from Kathie Jurek, Associate Content Director, and Lucy Mitchell, Content Strategist, on the role of content in a best-in-class PLG strategy.

Developer Content: The Cornerstone of Product-Led Growth

Introducing Emily Chadraba, Associate Strategy Director at Catchy. Emily will be sharing her insight in developing strategic direction and thought leadership for the Catchy team and client initiatives. Hear her thoughts on crafting developer marketing strategies and more.

Meet the Team: Emily Chadraba

In today’s Meet the Team, we hear from Richard Hurring, founder and CEO at Catchy. Learn how Richard built and evolved the agency, and how he manages it's strategy and culture in an ever-changing developer marketing landscape.

Meet the Team: Richard Hurring

Technical content can make or break your developer marketing program. Tutorials are a critical piece of the content mix that your developer audience relies on. Karl Hughes from Draft.dev offers his thoughts on how to get them right.

The Role of Technical Tutorials in Developer Marketing

There’s a lot to gain from working with influencers, but how can they contribute to your developer marketing objectives? This three-part series will explore what influencer marketing is, why it matters, and how to use it effectively.

Leveraging Influencer Sponsorship for Your Developer Marketing Program

Introducing Helen Xu, Global Account Director at Catchy. Helen will discuss her roles in overseeing our client’s goals and reach, and ensuring that Catchy meets objectives through developer marketing roadmaps. Hear about her journey and values as an account director.

Meet the Team: Helen Xu

We’re delighted to introduce Kahly Berg as the first member of our advisory board. Kahly is a proven agency leader and will play a key role in taking Catchy forward as the developer marketing sector grows and matures.

Catchy Welcomes Kahly Berg as First Advisory Board Member

How do developers discover and evaluate products? What do they look for in documentation? Where do they go for community support? Catchy recently hosted a live panel to gather insights directly from our developer audience.

Powered by Community: How Developers Find Products, Resources, and Support

Introducing Lucy Mitchell, Technical Content Strategist at Catchy. Lucy will talk about her role in content production, editing, and publishing for developer audiences, along with looking at the wider landscape of technical content. Check out how she oversees content for Catchy as well for clients, and Catchy has influenced her growth as well. 	

Meet the Team: Lucy Mitchell

Looking for answers to fill out your developer marketing strategy? Learn how data and insights can inform your decisions before going to market. Our Developer Marketing Flywheel series continues with the third phase: Primary Research.

Developer Marketing Flywheel: Primary Research

Introducing Ziwei Chen, Marketing Strategist at Catchy. Ziwei will be sharing her insight in developing marketing strategies to help our clients achieve growth, as part of Catchy’s consulting team. 

Meet the Team: Ziwei Chen

How can you build a clear understanding of the market for your product? Learn how to use easy-to-access resources to develop a sense of your audience, competitors, and more. Our Developer Marketing Flywheel series continues with the second phase: Secondary Research.

Developer Marketing Flywheel: Secondary Research

As developers shift towards a decentralized future, what lessons can be learned from the forward-facing world of Web3? Managing Partner Gary Gonzalez hosted a panel at last week’s DevRelX Summit aiming to answer this question.	

The Decentralization of Developers: Lessons from the 2022 DevRelX Summit

Introducing Cam Agnew, Creative Director at Catchy. Cam shares how he leads and inspires our creative team to help develop user experiences for Catchy and our clients. Hear about some of his biggest influences and advice for aspiring creatives.

Meet the Team: Cam Agnew

Where can you look for insights to inform your developer marketing plan? Start with the people you already know. As part of our Developer Marketing Flywheel series, we’ll explore the critical first phase: Stakeholder Interviews. 

Developer Marketing Flywheel: Stakeholder Interviews

Introducing Kathie Jurek, Associate Content Director at Catchy. Kathie will talk about her role in creative development and copywriting for developer audiences, along with advice for new writers. Check out how she oversees content for Catchy as well for clients, and how she manages a team of writers for content development. 

Meet the Team: Kathie Jurek

What’s on the horizon in the developer marketing landscape? Last week Catchy and Appsembler co-hosted the 2023 State of Developer Marketing webinar, which explored what software companies are doing to drive product adoption within their developer communities and technical ecosystems.

The 2023 State of Developer Marketing

Introducing Tom Williams, Head of Consulting Services at Catchy. Tom will be sharing his growth and experiences in overseeing Catchy's consulting initiatives and client management. Hear how he formulates long-term strategies within the developer marketing space.

Meet the Team: Tom Williams

Need help building a developer marketing roadmap? Catchy Managing Partner Gary Gonzalez, together with Director of Strategy and Client Services Tom Williams, introduced the “Developer Marketing Flywheel” at last week’s Developer Marketing Summit in San Francisco.

The Developer Marketing Flywheel: An Introduction

Kicking off a new series where we will spotlight our Catchy team, Gabrielle Bode will share her experience and creative process as a designer at Catchy. Hear about her point of views on how Catchy has helped shaped her individuality and creativity. Learn how she helps our community and our clients.

Meet the Team: Gabrielle Bode

For the unaware, Stack Overflow is one the world’s largest developer communities and every year they publish an incredibly detailed report sharing the results of their annual developer survey. As a developer marketing professional, I can’t tell you what a godsend this is. It is nearly impossible to get good data on developers at scale, so the fact that they constantly get 70,000+ developers to share this much information is amazing. 

Stack Overflow Developer Survey: Key Takeaways

Tech companies often seek the secret sauce to engage more deeply with the developer community. In this article, we share an example of how in-depth audience research can help generate meaningful engagement to address the client’s needs. 

Create Developer Engagement with Audience Insights

Business owners and marketers are still navigating the Web3 space, some are skeptical. We found the insights from The 2022 Stack Overflow yearly survey report and want to share our thoughts with the developer marketing community. 

Exploring DevRel in a Trustless Industry

What do developers want from marketing, anyway? Hear Managing Partner Gary Gonzalez ‘s advice for product marketers at Seattle’s Product Marketing Summit

Developer Marketing Lessons from the 2022 Product Marketing Summit

With 12 years of experience working on developer programs, Catchy has a unique horizontal view of the developer marketing industry. We have identified five trends that will influence your strategy and give you an edge over competitors.

Five Trends in Developer Marketing Report

Developers value authenticity and depth. This is exactly what the latest developer marketing design trend is all about.

Abstract and Three Dimensional Aesthetic Takes Over Developer Marketing Design

Discord and Slack are two of the fastest-growing developer marketing channels. Learn how they are used as effective tools for building communities with developers.

The Rise of Discord and Slack in Online Developer Communication Channels

As tech stacks have become more complex, so has the technology decision-making process. Ultimately, both builders and buyers decide what technology they are going to use. Learn about the impact on your developer marketing strategy.

Buyer and Builder Journeys: Consider Both in Your Developer Marketing Strategy

From large conferences to smaller meetups, events provide an excellent opportunity to attract and engage attendees that are in your target developer audience. 

How to Make the Most Out of In-Person Events as a Developer Marketer

Forget the days when businesses talked only to other businesses—now what you see is a matrix of interactions between individuals talking directly to each other. This might seem like a small change, but it has huge implications for your developer marketing strategy.

The Influence of the Individual on Your Developer Marketing Strategy

 In the last few years, we have seen an explosion of NFTs that have entered the mainstream, yet they are still shrouded in mystery. We spoke with NFT artists and Web3 experts in order to understand the current state of NFTs, how they are being used, and what this technology will look like in the near future.  

NFTs: State of the Arts

Last month, Catchy attended the biggest and longest-running Ethereum event in the world—ETHDenver 2022. Here's what we saw, what we heard, and what we're looking forward to at future Web3 events.

Catchy at ETHDenver 2022: A Web3 World

Catchy understands how new generation technologies and platforms are making the competition for developer mindshare more difficult to win. Engaging and growing a technical audience has never been harder. Understanding and following these Developer Marketing Trends in 2022 can help you stand out from the crowd.

Trends in Developer Marketing​ - Developer Marketing Summit​

Everyone’s talking about Web3 - but what does it mean for the developer ecosystem? Managing partners Richard Hurring and Gary Gonzalez share some thoughts about the future of Web3 and what every tech company needs to do to drive innovation and attract top talent. 

New Trend in Developer Marketing: The Decentralization of Developers 

Ecosystem marketing is like kerosene for the community campfire at the heart of your platform. Learn about ecosystem marketing as an approach, what it aims to do, and why authenticity is the essential fuel for platform innovation and growth.

What is Ecosystem Marketing? 

Catchy's comprehensive guide to building successful developer programs. Whether you are planning a developer program from scratch, or you are managing an established business that needs a fresh approach, building an incisive, long-term developer marketing strategy, you’ll feel better prepared to take your next steps in marketing to developers. 

An Introduction to Catchy’s Developer Marketing Guide

We know that developers have a finely tuned ear for marketing. Match that with a constantly evolving technology landscape, and you have the perfect storm for attracting developer interest in your tools and products through inbound marketing led by discoverable, channel-optimized, SEO-friendly content marketing.

7 Steps to Great Developer Marketing Content

We analyzed the three different types of esports organizations that have evolved, and talk through the implications this fragmentation has on brands interested in entering the space.

2021 Esports Brand Report

Now that over 70 major tech events have shifted online, it’s important to think about how we can best engage our digital audience while still meeting event and business goals. 

Digital Events in 2020: 5 Ways to Engage Your Audience

In this blog post we will cover another component of the Catchy Developer Marketing Framework: Value Proposition. 

Catchy Developer Marketing Framework: Value Proposition

The similarities between escort-missions in RPGs and modern meeting culture: Necessary, but consistently frustrating for everyone.

RPG IRL: What Escort Missions Can Teach Us About Meetings

Amid the ongoing global pandemic, Catchy revists what it means to be a part of the developer marketing and devrel community. 

What Does Community Mean to You? 

There’s a worrying misconception among developers that once an app has been published it has automatically become global. Globalization is an important process for app developers to succeed worldwide.

Why True Globalization of Apps is Essential in Today’s Marketplace

What are "open innovation" projects, and how can APIs enable innovation?

Open Innovation: The Role of Developers and APIs

The importance of advocating for mental health in the workplace. 

Moustaches, Movember and Mental Health in The Workplace

Catchy's developer experience testing smooths out the developer experience journey and leads you to greater traction and developer retention.

The Role of Developer Experience Testing in Developer Marketing

Often times, even well-crafted marketing campaigns that follow this process don’t bring the success the client wanted. In our experience, there are two main reasons for this and the answer to fixing it is great data, insight, and creative.  

Data + Insight +Creative = The Formula for Winning at Developer Marketing

How to create an environment that nurtures creativity.

Of Kratos and Coco: The Power of Research Trips

Why developer marketing matters for products and services that require technical acumen. 

Dev Marketing: Does It Really Matter?

Applying models that help you achieve resonance with the developers, designers and creators you are trying to connect with.

Developer Marketing: Your Strategy Needs Creativity

How the video game industry is changing how we think about traditional marketing.

What Apex Legends Tells Us About The Future of Marketing

Students are an important developer segment that will one day shape the future of innovation and software development.

Developer Community Engagement: Students

The focus of this initiative was to assess the current API market opportunities, understand challenges, and identify what marketers and product managers are doing to address these.

API Marketing: Using Customer Discovery to Launch a New Service

As content is an important part of the developer marketing mix and a key element in any developer program, it’s critical to make sure what you’re publishing resonates with the intended developer audience.

How to Conduct a Channel Audit in 6 steps

What is the network effect? And why is the gaming industry seemingly unaffected? 

Network Effect in Games: Winner doesn’t take it all

Conferences and swag items go hand-in-hand. A closer look at developer sentiment and expectations around free swag from conferences. 

Conference Swag: Great Expectations

We are delighted to host a special guest post from Mitch Colleran. Mitch is a Product Manager at Eventbrite, where he focuses on building their extensions platform, Eventbrite Spectrum, and developer community.

Eventbrite Discusses: Utility API or Ecosystem API?  

Internet of Things is a technology category that references the connection of different pieces of software and electronics that aren’t normally categorized together.

Internet of Things: A Simple Approach to Complex Technology

The core elements of building a successful developer program. 

Building a Developer Program from the Ground Up

What is a gamification model, and how can it provide motivation and incentives for all types of developers?

Building a Gamification Model

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