In this employee spotlight series, we will introduce you to the Catchy Team. You’ll hear their perspectives and gain insight on developer marketing best practices. Come find out the ways in which they bring joy and passion into their work, always stay curious, and embrace change! Learn how they apply Catchy’s core values and approaches to bring growth and excellence to our clients.

Technical content can make or break your developer marketing program. Tutorials are a critical piece of the content mix that your developer audience relies on. Karl Hughes from Draft.dev offers his thoughts on how to get them right.

There’s a lot to gain from working with influencers, but how can they contribute to your developer marketing objectives? This three-part series will explore what influencer marketing is, why it matters, and how to use it effectively.

Introducing Helen Xu, Global Account Director at Catchy. Helen will discuss her roles in overseeing our client’s goals and reach, and ensuring that Catchy meets objectives through developer marketing roadmaps. Hear about her journey and values as an account director.

We’re delighted to introduce Kahly Berg as the first member of our advisory board. Kahly is a proven agency leader and will play a key role in taking Catchy forward as the developer marketing sector grows and matures.

How do developers discover and evaluate products? What do they look for in documentation? Where do they go for community support? Catchy recently hosted a live panel to gather insights directly from our developer audience.

Introducing Lucy Mitchell, Technical Content Strategist at Catchy. Lucy will talk about her role in content production, editing, and publishing for developer audiences, along with looking at the wider landscape of technical content. Check out how she oversees content for Catchy as well for clients, and Catchy has influenced her growth as well.

Looking for answers to fill out your developer marketing strategy? Learn how data and insights can inform your decisions before going to market. Our Developer Marketing Flywheel series continues with the third phase: Primary Research.

Introducing Ziwei Chen, Marketing Strategist at Catchy. Ziwei will be sharing her insight in developing marketing strategies to help our clients achieve growth, as part of Catchy’s consulting team.

How can you build a clear understanding of the market for your product? Learn how to use easy-to-access resources to develop a sense of your audience, competitors, and more. Our Developer Marketing Flywheel series continues with the second phase: Secondary Research.