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Meet the Team: Jay Nolan
Meet Jay Nolan, Video Producer at Catchy. In this post, Jay discusses his journey from the film industry to the agency world, some of his favorite creative influences, and the role of video in a compelling developer content mix.
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The Developer Journey: Audience Intelligence for Technical Ecosystems
The developer journey is a commonly used framework exploring developers' end-to-end experience with a product or service. Managing Partner Gary Gonzalez shares best practices to help you understand its role in building comprehensive strategies, setting up relevant tactical approaches, and generating audience intelligence to ensure developer program success.
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Meet the Team: Tony Tran
Get to know Tony Tran, Associate Director of Content at Catchy. In this post, Tony shares his perspective on developing compelling content strategies, fostering developer engagement, and achieving meaningful outcomes for clients in the developer marketing industry.
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From Data to Strategy: A Holistic Approach to Building and Scaling Your Developer Program
How can you ensure the core components of your developer program work together to drive measurable success? Senior Strategist Ziwei Chen shares data-driven insights and best practices for building comprehensive developer marketing strategies.
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Meet the Team: Andrew Gordon
Get to know Andrew Gordon, Content Strategist at Catchy. Andrew shares his perspective on crafting content strategies, driving developer engagement, and delivering impactful results for clients in the developer marketing industry.
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Measuring Success in Technical Documentation: Lessons from Write the Docs 2024
How is developer-friendly technical documentation written and measured? Senior Technical Writer Lead Brad Dow discusses the themes that caught our attention at Write the Docs 2024.
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From Active User to Advocate: The Power of Good Technical Content
Not all content is equal when marketing technology to a primary developer audience. In this post, Copywriter Jade Mitchell and Senior Technical Writer Lead Brad Dow discuss the value of technical content that truly supports developers.
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Incident Response: Communicating With Developer Communities
Threats to developer-facing companies are rising and coming in more varied forms than ever. Associate Director of Technology Kyle Tyacke discusses best practices for incident response and the value of open communication.
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Meet the Team: Disha Mehta
Introducing Disha Mehta, Account Manager at Catchy. Disha will discuss her role in overseeing the success of our client accounts and implementing their developer marketing roadmaps. Hear about her career journey and the values she brings into her work with Catchy.
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Prioritizing DX: A User-Centric Approach to Technical Products
A user-centric approach to developer experience (DX) can revolutionize how developers work, collaborate, and innovate. Head of Consulting Tom Williams discusses the importance of DX and its place in developer marketing programs.
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