Finding Influencers That Deliver on Your Developer Marketing Objectives
Need help getting your influencer marketing program off the ground? This post will cover influencer identification and selection tactics while providing tips for aligning the program with your developer marketing objectives.
Meet the Team: Hillary Santoso
Introducing Hillary Santoso, Paid Media and Analytics Specialist at Catchy. Hillary will share insights from her role on the Catchy marketing team, and discuss the influence that music has on her work.
Developer Marketing in the Era of Community Data
With audience intelligence now more accessible than ever before, community-driven data has become the norm for product-led growth in the tech industry. Hear from Gary Gonzalez, Managing Partner, to learn how this data can inform your developer marketing strategy.
Meet the Team: Gary Gonzalez
Introducing Gary Gonzalez, Managing Partner at Catchy. Gary shares how he leads Catchy and built a people-first team, ensuring that Catchy meets objectives through clear values to audiences. Hear about his thoughts on developer marketing and more.
Developer Content: The Cornerstone of Product-Led Growth
Product-led growth (PLG) has recently become one of the hottest terms in the developer marketing space. Hear from Kathie Jurek, Associate Content Director, and Lucy Mitchell, Content Strategist, on the role of content in a best-in-class PLG strategy.
Meet the Team: Emily Chadraba
Introducing Emily Chadraba, Associate Strategy Director at Catchy. Emily will be sharing her insight in developing strategic direction and thought leadership for the Catchy team and client initiatives. Hear her thoughts on crafting developer marketing strategies and more.
Meet the Team: Richard Hurring
In this employee spotlight series, we will introduce you to the Catchy Team. You’ll hear their perspectives and gain insight on developer marketing best practices. Come find out the ways in which they bring joy and passion into their work, always stay curious, and embrace change! Learn how they apply Catchy’s core values and approaches to bring growth and excellence to our clients.
The Role of Technical Tutorials in Developer Marketing
Technical content can make or break your developer marketing program. Tutorials are a critical piece of the content mix that your developer audience relies on. Karl Hughes from Draft.dev offers his thoughts on how to get them right.
Leveraging Influencer Sponsorship for Your Developer Marketing Program
There’s a lot to gain from working with influencers, but how can they contribute to your developer marketing objectives? This three-part series will explore what influencer marketing is, why it matters, and how to use it effectively.
Meet the Team: Helen Xu
Introducing Helen Xu, Global Account Director at Catchy. Helen will discuss her roles in overseeing our client’s goals and reach, and ensuring that Catchy meets objectives through developer marketing roadmaps. Hear about her journey and values as an account director.
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