What is Ecosystem Marketing?
Ecosystem marketing is like kerosene for the community campfire at the heart of your platform. Learn about ecosystem marketing as an approach, what it aims to do, and why authenticity is the essential fuel for platform innovation and growth.
Case Study: Google Play
Let the games begin! Learn about Catchy’s ongoing support for Google Play’s Indie Games Showcase. For over 5 years, Catchy has been helping Google Play grow its indie gaming outreach via the Indie Games Accelerator and Indie Games Festival while processing the online event submissions from developers from around the world.
An Introduction to Catchy’s Developer Marketing Guide
Catchy's comprehensive guide to building successful developer programs. Whether you are planning a developer program from scratch, or you are managing an established business that needs a fresh approach, building an incisive, long-term developer marketing strategy, you’ll feel better prepared to take your next steps in marketing to developers.
7 Steps to Great Developer Marketing Content
We know that developers have a finely tuned ear for marketing. Match that with a constantly evolving technology landscape, and you have the perfect storm for attracting developer interest in your tools and products through inbound marketing led by discoverable, channel-optimized, SEO-friendly content marketing.
2021 Esports Brand Report
We analyzed the three different types of esports organizations that have evolved, and talk through the implications this fragmentation has on brands interested in entering the space.
Case Study: Warriors International
We worked with Boston-based esports organization Warriors International to develop their approach to the esports market, build the brand and help tell their story across integrated digital channels.
Case Study: US Air Force
Facing increasing demand for esports events and leagues, we worked alongside the US Air Force to help them understand the complex esports landscape and develop a brand strategy to enter the space.
Digital Events in 2020: 5 Ways to Engage Your Audience
Now that over 70 major tech events have shifted online, it’s important to think about how we can best engage our digital audience while still meeting event and business goals.
Catchy Developer Marketing Framework: Value Proposition
In this blog post we will cover another component of the Catchy Developer Marketing Framework: Value Proposition.
RPG IRL: What Escort Missions Can Teach Us About Meetings
The similarities between escort-missions in RPGs and modern meeting culture: Necessary, but consistently frustrating for everyone.
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