We analyzed the three different types of esports organizations that have evolved, and talk through the implications this fragmentation has on brands interested in entering the space.

2021 Esports Brand Report

The similarities between escort-missions in RPGs and modern meeting culture: Necessary, but consistently frustrating for everyone.

RPG IRL: What Escort Missions Can Teach Us About Meetings

How the video game industry is changing how we think about traditional marketing.

What Apex Legends Tells Us About The Future of Marketing

What is the network effect? And why is the gaming industry seemingly unaffected? 

Network Effect in Games: Winner doesn’t take it all

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