2021 Esports Brand Report
We analyzed the three different types of esports organizations that have evolved, and talk through the implications this fragmentation has on brands interested in entering the space.
Case Study: Warriors International
We worked with Boston-based esports organization Warriors International to develop their approach to the esports market, build the brand and help tell their story across integrated digital channels.
Case Study: US Air Force
Facing increasing demand for esports events and leagues, we worked alongside the US Air Force to help them understand the complex esports landscape and develop a brand strategy to enter the space.
RPG IRL: What Escort Missions Can Teach Us About Meetings
The similarities between escort-missions in RPGs and modern meeting culture: Necessary, but consistently frustrating for everyone.
What Apex Legends Tells Us About The Future of Marketing
How the video game industry is changing how we think about traditional marketing.
Network Effect in Games: Winner doesn’t take it all
What is the network effect? And why is the gaming industry seemingly unaffected?