Much like a holiday greeting card, every time a new developer industry report comes out, I send a copy to just about everyone I work with. However, unlike my holiday cards, these reports are usually over 50 pages long and typically don’t get read by anyone I send them to. As such, I’ve gotten into the habit of writing short, skimmable recaps that contain what I think are the most valuable findings from the report and commentary explaining how it applies to our work at Catchy.
The latest one to come across my desk was the 2023/2024 State of Developer Marketing Report from Developer Marketing Alliance (DMA). The report includes data from the annual survey of developer marketing practitioners conducted by DMA and shows the state of the industry across a range of categories. Here are a few things to be aware of before we begin:
- Catchy has been a paid sponsor of Developer Marketing Alliance events. This recap is not a paid partnership; our thoughts are our own.
- The report does not share the number of participants in the data set. As such, Catchy cannot vouch for the statistical significance of the findings.
- 90% of the respondents were from North America and Europe, so the findings are likely relevant only to those regions.