Developers play a pivotal role in identifying solutions that support their projects and drive success for their companies. However, the technical demands of their work mean a one-size-fits-all marketing program won’t cut it.
How can we, as marketers, best support a developer’s journey to adoption?
In 2022, we hosted the first Developer Panel at CatchyFest, our annual in-person team event. The panel allowed developers to share their experiences, perspectives, and opinions across various topics, from how they find products to the role communities play in their purchasing decisions.
Fast forward to 2023, and an expanded group of developers returned to CatchyFest to share their thoughts on the marketing practices shaping the industry.
Senior Strategist Ziwei Chen was joined for the panel by: