Case Study: Google Play
Let the games begin! Learn about Catchy’s ongoing support for Google Play’s Indie Games Showcase. For over 5 years, Catchy has been helping Google Play grow its indie gaming outreach via the Indie Games Accelerator and Indie Games Festival while processing the online event submissions from developers from around the world.
An Introduction to Catchy’s Developer Marketing Guide
Catchy's comprehensive guide to building successful developer programs. Whether you are planning a developer program from scratch, or you are managing an established business that needs a fresh approach, building an incisive, long-term developer marketing strategy, you’ll feel better prepared to take your next steps in marketing to developers.
7 Steps to Great Developer Marketing Content
We know that developers have a finely tuned ear for marketing. Match that with a constantly evolving technology landscape, and you have the perfect storm for attracting developer interest in your tools and products through inbound marketing led by discoverable, channel-optimized, SEO-friendly content marketing.
Catchy Developer Marketing Framework: Value Proposition
In this blog post we will cover another component of the Catchy Developer Marketing Framework: Value Proposition.
Why True Globalization of Apps is Essential in Today’s Marketplace
There’s a worrying misconception among developers that once an app has been published it has automatically become global. Globalization is an important process for app developers to succeed worldwide.
Open Innovation: The Role of Developers and APIs
What are "open innovation" projects, and how can APIs enable innovation?
The Role of Developer Experience Testing in Developer Marketing
Catchy's developer experience testing smooths out the developer experience journey and leads you to greater traction and developer retention.
Data + Insight +Creative = The Formula for Winning at Developer Marketing
Often times, even well-crafted marketing campaigns that follow this process don’t bring the success the client wanted. In our experience, there are two main reasons for this and the answer to fixing it is great data, insight, and creative.
Dev Marketing: Does It Really Matter?
Why developer marketing matters for products and services that require technical acumen.
Developer Marketing: Your Strategy Needs Creativity
Applying models that help you achieve resonance with the developers, designers and creators you are trying to connect with.
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