Need help getting your influencer marketing program off the ground? This post will cover influencer identification and selection tactics while providing tips for aligning the program with your developer marketing objectives.

Technical content can make or break your developer marketing program. Tutorials are a critical piece of the content mix that your developer audience relies on. Karl Hughes from Draft.dev offers his thoughts on how to get them right.

There’s a lot to gain from working with influencers, but how can they contribute to your developer marketing objectives? This three-part series will explore what influencer marketing is, why it matters, and how to use it effectively.

How do developers discover and evaluate products? What do they look for in documentation? Where do they go for community support? Catchy recently hosted a live panel to gather insights directly from our developer audience.

Looking for answers to fill out your developer marketing strategy? Learn how data and insights can inform your decisions before going to market. Our Developer Marketing Flywheel series continues with the third phase: Primary Research.

How can you build a clear understanding of the market for your product? Learn how to use easy-to-access resources to develop a sense of your audience, competitors, and more. Our Developer Marketing Flywheel series continues with the second phase: Secondary Research.

As developers shift towards a decentralized future, what lessons can be learned from the forward-facing world of Web3? Managing Partner Gary Gonzalez hosted a panel at last week’s DevRelX Summit aiming to answer this question.

Where can you look for insights to inform your developer marketing plan? Start with the people you already know. As part of our Developer Marketing Flywheel series, we’ll explore the critical first phase: Stakeholder Interviews.

Introducing Kathie Jurek, Associate Content Director at Catchy. Kathie will talk about her role in creative development and copywriting for developer audiences, along with advice for new writers. Check out how she oversees content for Catchy as well for clients, and how she manages a team of writers for content development.

What’s on the horizon in the developer marketing landscape? Last week Catchy and Appsembler co-hosted the 2023 State of Developer Marketing webinar, which explored what software companies are doing to drive product adoption within their developer communities and technical ecosystems.