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Incident Response: Communicating With Developer Communities
Threats to developer-facing companies are rising and coming in more varied forms than ever. Associate Director of Technology Kyle Tyacke discusses best practices for incident response and the value of open communication.
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Prioritizing DX: A User-Centric Approach to Technical Products
A user-centric approach to developer experience (DX) can revolutionize how developers work, collaborate, and innovate. Head of Consulting Tom Williams discusses the importance of DX and its place in developer marketing programs.
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Pricing Strategies for Developer Tools: Key Takeaways
SlashData recently published an in-depth report on Pricing Strategies for Developer Tools. Managing Partner Gary Gonzalez shares his thoughts on what the report's underlying data means for the developer marketing industry.
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Engaging Your Audience Through Stack Overflow and Developer Communities
Developer communities are spaces where developers learn, share, and collaborate to solve problems and build projects. Associate Director of Marketing Amy Shotwell shares practical tips to help you engage developers across Stack Overflow and other leading platforms.
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The State of Developer Marketing: Key Takeaways
Developer Marketing Alliance recently published its annual State of Developer Marketing report for 2023/2024. Managing Partner Gary Gonzalez shares his thoughts on the report’s findings and what they mean for the future of the industry.
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Self-directed Learners: How Developers Source, Evaluate, and Adopt Solutions
How can we, as marketers, best support a developer’s journey to adoption? In our most recent Developer Panel we learned about preferences, needs, and barriers at each stage of the journey.
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The Developer Program Framework
Evaluating an entire developer program is a formidable challenge. The Developer Program Framework is an objective method capable of quantifying developer offerings and informing developer marketing strategies. Head of Consulting Tom Williams takes a look at how it works.
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Up and to the Right: The Surprising Science Behind Developer Program Growth
What sets successful developer marketing programs apart in 2023? Managing Partner Gary Gonzalez takes a look at the trends that shaped the industry and what you can learn from them.
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Developer Marketing Summit Event Key Takeaways 2023
Discover the key takeaways from the Developer Marketing Summit 2023 in our recap. Explore how leading companies reshape the developer marketing landscape and drive innovation through business-led metrics. Read more about Catchy’s findings of trends we’ve observed.
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The Growing Influence of DevRel: Lessons from DevRelCon London 2023
The lines between developer relations and developer marketing are blurrier than ever. Managing Partner Gary Gonzalez provides his perspective on the growing influence of the DevRel Community and key takeaways DevRelCon London 2023.
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