Developer Marketing Lessons from the 2022 Product Marketing Summit
What do developers want from marketing, anyway? Hear Managing Partner Gary Gonzalez ‘s advice for product marketers at Seattle’s Product Marketing Summit
Five Trends in Developer Marketing Report
With 12 years of experience working on developer programs, Catchy has a unique horizontal view of the developer marketing industry. We have identified five trends that will influence your strategy and give you an edge over competitors.
Abstract and Three Dimensional Aesthetic Takes Over Developer Marketing Design
Developers value authenticity and depth. This is exactly what the latest developer marketing design trend is all about.
The Rise of Discord and Slack in Online Developer Communication Channels
Discord and Slack are two of the fastest-growing developer marketing channels. Learn how they are used as effective tools for building communities with developers.
Buyer and Builder Journeys: Consider Both in Your Developer Marketing Strategy
As tech stacks have become more complex, so has the technology decision-making process. Ultimately, both builders and buyers decide what technology they are going to use. Learn about the impact on your developer marketing strategy.
How to Make the Most Out of In-Person Events as a Developer Marketer
From large conferences to smaller meetups, events provide an excellent opportunity to attract and engage attendees that are in your target developer audience.
The Influence of the Individual on Your Developer Marketing Strategy
Forget the days when businesses talked only to other businesses—now what you see is a matrix of interactions between individuals talking directly to each other. This might seem like a small change, but it has huge implications for your developer marketing strategy.
Trends in Developer Marketing - Developer Marketing Summit
Catchy understands how new generation technologies and platforms are making the competition for developer mindshare more difficult to win. Engaging and growing a technical audience has never been harder. Understanding and following these Developer Marketing Trends in 2022 can help you stand out from the crowd.
New Trend in Developer Marketing: The Decentralization of Developers
Everyone’s talking about Web3 - but what does it mean for the developer ecosystem? Managing partners Richard Hurring and Gary Gonzalez share some thoughts about the future of Web3 and what every tech company needs to do to drive innovation and attract top talent.
Case Study: Google Play
Let the games begin! Learn about Catchy’s ongoing support for Google Play’s Indie Games Showcase. For over 5 years, Catchy has been helping Google Play grow its indie gaming outreach via the Indie Games Accelerator and Indie Games Festival while processing the online event submissions from developers from around the world.
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