You have developed an excellent developer program platform, defined your value proposition, and written engaging content. Congratulations, but you are not alone. Getting developers to sign up for your developer program can be difficult; how do you keep them engaged? We have highlighted essential marketing programs you can use for your developer marketing strategy so that you can prioritize them.
In Part 4 of our Developer Marketing Guide, we discussed the importance of creating engaging and relevant content for developer audiences. We outlined the steps to create a developer content strategy and included our developer content playbook to help you get started.
Now we can look at marketing and engagement programs. This segment will help you understand how these programs fit your developer marketing strategy. As we explore key components, such as rewards, recognition, and contests, we'll help you learn how to leverage them to create a thriving developer community.