3. Content topics
It's time to determine which technical marketing content topics will help inspire or educate your developer personas. Topics should be based on what you know or can learn about your personas' challenges, needs, and interests.
To inspire developers, learn what motivates them and what they care about, including technology trends, pain points, challenges, and strategies, career advancement, and fun stuff like open-source projects and meetups. Case studies, developer spotlights, learning opportunities, and new feature announcements are all examples of inspirational content.
Find out which questions your developer community asks most often about your product or service and create content that answers them. You can search for more common questions in forums such as Stack Overflow, social media sites such as Twitter, and your developer portal. Find out what your developer community gets stuck on and create content that anticipates their questions. Put a note in your calendar to review these different channels and incorporate new topics into your content calendar.
4. Plan the editorial process
It's time to rev up your technical marketing content marketing machine. You should assign someone to oversee your developer content who can help you create and manage your editorial plan. This person can help your team organize, stay on top of workflows, and plan content.
An editorial plan should define your marketing mission and who will be responsible for specific tasks. This will allow you to focus on the content itself.
Consider these important considerations:
- Topics to be covered
- Responsibilities of team members
- Publishing calendar and cadence
- Social media and community messaging
- Success metrics
Using editorial calendar best practices can eliminate speed bumps in your content production process. Free online collaboration tools and calendars are available, or you can start with a spreadsheet. This schedule will help you keep track of your content's progress throughout the editorial process.
The most challenging aspect of the editorial process is maintaining a consistent publishing schedule. Never stop coming up with new ideas. You could arrange stakeholder interviews and use them to explore multiple content topics. You should make your editorial plan available to all contributors so that anyone can add information, refine ideas, and assist in long-term content planning.
Content is a Worthy Investment
The final word on developer content strategy.
The best way to create an effective content marketing strategy is to understand your competitors' approaches, uncover the common questions your developer community asks, and maintain a continuous editorial calendar. Technical marketing content requires a significant investment of resources and time. However, the rewards of executing smart content can outweigh the costs if you begin your approach to content creation with the tips in this guide.