Over the past two years, most developer events were held virtually because of the pandemic and travel restrictions. Now, in-person developer events are starting to come back. From large conferences to smaller meetups, events provide an excellent opportunity to attract and engage attendees that are in your target developer audience.
For developers, events offer a chance to get out of their day-to-day environment and connect with others who can help with their work. They have the opportunity to learn from other developers who may have expertise in areas they have not yet explored. Besides learning about new tools and services, it’s also an opportunity for developers to meet potential employers.
For developer marketers, in-person events provide a physical space where potential customers can show up and engage with your products and services. Your team has a chance to present what you’re building, network with the developer community, and answer questions about your product or service live on-site. As we shift into a Web3 world, events are turning into full-blown sensory experiences, offering new opportunities to capture the attention of developers.
So how do you make the most of in-person events as a developer marketer?
Catchy team members traveled to the Game Developers Conference (GDC) in San Francisco, where gamers and sponsors gathered to show off the latest trends in the global gaming industry.
With a fresh perspective on developer engagement at events in 2022, here are four trends from GDC that helped sponsors leave a lasting impression on developers.