Walking around the streets of Denver’s Baker neighborhood last month, you might have raised an eyebrow at the people in unicorn onesies at your favorite taco spot. You may have wondered how the former Sports Authority had become so popular in a matter of weeks.
You witnessed the largest turnout for the biggest and longest-running Ethereum event in the world. With more than 10,000 people swarming around what is now the Denver “Web3” Sports Castle and the adjacent Art Hotel. The arts district on Broadway took on a new life as ETHDenver 2022 kicked off.