Design is an essential part of any developer marketing program. Effective design creates an appealing, cohesive, and memorable experience that draws developers in and allows them to gather information about your brand, product, or platform. As a communication tool, it helps you establish a unique voice that sets you apart from the competition. With that in mind, we’ll explore how Catchy builds design work that resonates with developers.
Successful design work comes from talented people - and the right combination of skillset and approach. Survey respondents in the State of Developer Marketing 2022 Report listed communication (75.7%), problem-solving (66.2%), and storytelling (57.1%) as the three most valuable skills in developer marketing. Talented designers find creative applications for all three of these skills in every project.
The right approach depends on your objectives, audience, and value proposition. As a starting point for each project, our team uses the following methodology: