Can you describe what you do at Catchy?
My main priority as creative director is to lead, inspire, and support our creative team to provide world-class visual storytelling to our clients. I have the fortunate privilege to hire and lead an incredible team of creatives, who delight and surprise our clients every day. A crucial part of this job is ensuring my team has everything they need to be successful. A lot of times, creative work exists in the abstract, so finding elegant solutions can be challenging, but that’s the fun part. That’s what drives me to be the best creative I can possibly be. I’m also Catchy’s resident Tolkein nerd and spend much of my free time in Middle Earth.
What is your favorite part about being a creative director?
This one’s easy. My favorite part of being a creative director is leading the creative team. I take a lot of pride in working with some of the most talented designers and copywriters every day. The more time they spend being creative and inspired the better, and I like to be intentional about creating that space. Also, I really love working in internet technology. Ever since I was a kid, I’ve been fascinated by the evolution of technology in our world. Working with clients that push the boundaries of what’s possible keeps me inspired.
Which Catchy value do you strongly resonate with and why? (collaborative, fluid, inclusive, accountable)
As a creative, I thrive on collaboration. Working at Catchy has given me the opportunity to work with some of the most intelligent minds in the industry. I’m constantly learning from my coworkers and I think it’s a fundamental part of Catchy’s continued growth. We naturally attract people who are empathetic and thrive when working towards a common goal. One example of this was the web experience we created for the Algorand ACE program which was an entirely new category of work for us (higher education). We all had to get out of our comfort zone, juggle dozens of stakeholders and a brand-new design system to create a successful landing environment and campaign.
At an agency, your job is never the same every day. There’s a lot of mutual respect and empathy for each other’s personal lives. Not only do we push each other to provide the highest level of service to our clients, we also care about each other. I’m a part of the Culture Club at Catchy and our goal is to make the experience of working at Catchy better for all humans. We send out regular surveys and provide a transparent channel of feedback to our leadership team to be able to affect positive change. Overall, Catchy feels very human, which isn’t typically the case at other agencies or “fast-paced workplaces”.