In the fast-paced world of developer marketing, relevance can come and go in a hurry, and keeping a pulse on industry trends is crucial for staying ahead of your audience.
The 2024 Stack Overflow Developer Survey provides data-driven insights into the preferences and behaviors of developers around the world so companies developing SaaS products, APIs, and other technical tools know which critical areas to focus on in their marketing strategies. At Catchy, we know that understanding these insights can help you better connect with your audience and drive success with your developer marketing initiatives.
Here’s a closer look at four key insights from this year’s survey and tips for implementing them into your developer program.
1. Technology Preferences
Knowing which technologies developers prefer is essential for crafting product messaging that’s relevant to your audience.
For example, the survey reveals that JavaScript continues to be the leading programming language, with 62% of developers using it in their projects, while PostgreSQL has emerged as the most favored open-source database, used by 49% of developers. By tailoring your developer marketing messages to emphasize the compatibility of your products with these popular technologies, you can demonstrate ease of use to your audience and attract developers who use these tools.
Next Steps to Take
Develop detailed case studies or guides demonstrating the use of your product in JavaScript, PostgreSQL, or other popular tools and languages relevant to your product. This practical approach can help developers see the real-world applications of your solutions and strengthen your messaging.
Programming, Scripting, and Markup Languages
Question: Which programming, scripting, and markup languages have you done extensive development work in over the past year, and which do you want to work in over the next year?