Get to know DJ Weidner, Director of Strategy at Catchy. In this post, DJ shares his perspective on the needs of technical audiences, discusses his role as a “creative strategist,” and reflects on a career that’s taken him to every corner of the agency world.

Meet the Team: DJ Weidner

Social media plays a crucial role in developer engagement and trust-building. In this post, Strategist Hillary Santoso shares five best practices for leveraging social media to create authentic connections with your developer community and strengthen your brand’s online presence.

Social Media Management: Best Practices for Engaging Developer Communities

How is diversity, equity, and inclusion (DEI) shaping the developer marketing landscape? Account Director Disha Mehta Dé gives her perspective on DEI and the value it can provide across the industry.

Diversity, Equity, and Inclusion: How It's Shaping the Developer Marketing Industry

Developers are more likely to engage with tools and platforms recommended by their peers than those promoted through traditional advertising. In this post, Strategist Hillary Santoso discusses the role of influencers in developer marketing and provides five tips for successful partnerships.

Influencer Marketing for Developers: Five Tips for Successful Partnerships

The 2024 Stack Overflow Developer Survey provides data-driven insights into the preferences and behaviors of developers around the world. Associate Director of Technology Kyle Tyacke discusses four key insights from this year’s survey and tips for implementing them into your developer program.

Understanding Developer Preferences: Key Insights from the 2024 Stack Overflow Survey

Meet Jay Nolan, Video Producer at Catchy. In this post, Jay discusses his journey from the film industry to the agency world, some of his favorite creative influences, and the role of video in a compelling developer content mix.

Meet the Team: Jay Nolan

The developer journey is a commonly used framework exploring developers' end-to-end experience with a product or service. In this post, Managing Partner Gary Gonzalez shares his tips for using this framework to build comprehensive strategies, select relevant tactical approaches, and generate audience intelligence to grow your ecosystem.

The Developer Journey: A Tactical Guide for Ecosystem Growth

How can you ensure the core components of your developer program work together to drive measurable success? Senior Strategist Ziwei Chen shares data-driven insights and best practices for building comprehensive developer marketing strategies.

From Data to Strategy: A Holistic Approach to Building and Scaling Your Developer Program

Get to know Andrew Gordon, Content Strategist at Catchy. Andrew shares his perspective on crafting content strategies, driving developer engagement, and delivering impactful results for clients in the developer marketing industry.

Meet the Team: Andrew Gordon

How is developer-friendly technical documentation written and measured? Senior Technical Writer Lead Brad Dow discusses the themes that caught our attention at Write the Docs 2024.

Measuring Success in Technical Documentation: Lessons from Write the Docs 2024

Not all content is equal when marketing technology to a primary developer audience. In this post, Copywriter Jade Mitchell and Senior Technical Writer Lead Brad Dow discuss the value of technical content that truly supports developers.

From Active User to Advocate: The Power of Good Technical Content

Threats to developer-facing companies are rising and coming in more varied forms than ever. Associate Director of Technology Kyle Tyacke discusses best practices for incident response and the value of open communication.

Incident Response: Communicating With Developer Communities

Introducing Disha Mehta, Account Manager at Catchy. Disha will discuss her role in overseeing the success of our client accounts and implementing their developer marketing roadmaps. Hear about her career journey and the values she brings into her work with Catchy.

Meet the Team: Disha Mehta

A user-centric approach to developer experience (DX) can revolutionize how developers work, collaborate, and innovate. Head of Consulting Tom Williams discusses the importance of DX and its place in developer marketing programs.

Prioritizing DX: A User-Centric Approach to Technical Products

SlashData recently published an in-depth report on Pricing Strategies for Developer Tools. Managing Partner Gary Gonzalez shares his thoughts on what the report's underlying data means for the developer marketing industry.

Pricing Strategies for Developer Tools: Key Takeaways

Developer communities are spaces where developers learn, share, and collaborate to solve problems and build projects. Associate Director of Marketing Amy Shotwell shares practical tips to help you engage developers across Stack Overflow and other leading platforms.

Engaging Your Audience Through Stack Overflow and Developer Communities

In today’s Meet The Team, we hear from Bhargavi Thakker-Jones, Project Manager at Catchy. Bhargavi sheds light on her role in managing client accounts and ensuring the timely delivery of agency projects.

Meet the Team: Bhargavi Thakker-Jones

Developer Marketing Alliance recently published its annual State of Developer Marketing report for 2023/2024. Managing Partner Gary Gonzalez shares his thoughts on the report’s findings and what they mean for the future of the industry.

The State of Developer Marketing: Key Takeaways

How can we, as marketers, best support a developer’s journey to adoption? In our most recent Developer Panel we learned about preferences, needs, and barriers at each stage of the journey.

Self-directed Learners: How Developers Source, Evaluate, and Adopt Solutions

Meet Eric Bird, Senior Designer at Catchy. Eric will discuss his journey into the world of developer marketing, where he finds creative inspiration, and how photography influences his work.

Meet the Team: Eric Bird

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<p>Learn best practices, explore the industry, and take a look behind the scenes of developer marketing with our global team of experts.</p>

Your Developer Marketing Roadmap

Comprehensive reporting on the metrics that matter most to developer marketing programs using a stack of social listening tools.

Developer Signal Hub

Evaluate the maturity of a developer marketing program and quantify the quality of a developer offering.

Developer Program Framework

Build a roadmap for a scalable developer marketing program.

Developer Marketing Flywheel

UX/UI testing, research, and audience intelligence using a synthetic network of developers created by Catchy.

AI Developer Voice

A beginner’s guide to foundational developer marketing concepts.

Developer Marketing Guide

A tournament-style series offering insights from leading developer marketing programs.

Your Developer Marketing Roadmap

Developer Signal Hub

Developer Program Framework

Developer Marketing Flywheel

AI Developer Voice

Developer Marketing Guide

Developer Program World Cup

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