What is the Developer Marketing Flywheel?
The Developer Marketing Flywheel is a guide to what needs to get done, when to do it, and how to measure the results. To be clear, this is not a developer journey. It’s a roadmap for developer marketing practitioners on how to build successful programs.
Our theory is that developer marketing breaks down into three main activities:
- Discovery: This is where you build your strategy and figure out the core principles of product market fit.
- Go-to-Market: This is the highly tactical phase where you’re focused on establishing a core of users, customers, and community members.
- Growth: Once you’ve established yourself in the market, this phase is all about creating a best-in-class developer experience.
Of course, nothing good lasts forever. Market conditions change, and you’ll have to start back at the first phase. If done well, you’ll build momentum with each spin of the wheel and the process will become easier, and more effective, over time.
Now that you’ve taken a quick tour of the Developer Marketing Flywheel, it’s time to go deeper. Next we’ll explore each of the nine phases and explain how to measure success at each step.