Meet the Team: Kyle Tyacke

Get to know Kyle Tyacke, Associate Director of Technology at Catchy. Kyle will share his approach to creating developer marketing strategies, fostering developer engagement, and delivering value to clients across the tech industry.

Kyle Tyacke

Associate Director of Technology

People & Culture

In today's Meet the Team, we hear from Kyle Tyacke, Associate Director of Technology at Catchy. Kyle discusses how his wide-ranging technical background helps him build developer marketing programs and shares his take on problem-solving through collaboration.

A graduate of The Art Institute of California San Diego, Kyle has lived in Minnesota, California, and, most recently, New Jersey. As part of our strategy team, Kyle creates developer marketing strategies, fosters developer engagement, and delivers technical value to our clients. He'll share insights about his background as an industry leader, his journey to becoming a technology strategist, and the experiences that have shaped his expertise in the field.

What are your primary responsibilities as the Associate Director of Technology at Catchy?

While I wear many different hats on a day-to-day basis, my main focus is crafting and operationalizing strategies that drive successful outcomes for our clients' developer programs. One day this might involve auditing a developer portal to identify developer experience improvements; the next, finding ways to leverage internal resources to achieve effective marketing outcomes. Each day brings new challenges, but that’s what I find most interesting and fulfilling about this role.

Which Catchy value do you strongly resonate with and why? (Collaborative, Fluid, Inclusive, Accountable)

Collaborative all the way. Everything we do at Catchy involves collaboration on multiple levels, and this approach, coupled with the fact that every team member leaves their ego at the door, allows us to develop novel solutions for our clients. Plus it just makes working at Catchy so much more enjoyable. No matter what the discussion is about or who it’s with, input is always welcomed and considered. At the end of the day, we’re all the better for it.

What brought you into the agency world? What do you enjoy most about it?

Honestly, I had never really thought about agency work before meeting the team at Catchy. Luckily, some good timing and a bit of kismet brought us together, and I couldn’t be more thankful. What I enjoy most is the positive impact we have on our clients’ developer marketing programs. Seeing the value that comes out of our work and what it does for our clients (and their clients) is what gets me up in the morning. That and our team. There really is something magical about the culture and team at Catchy, and I can’t wait to see where we take things next.

What are some common challenges in the intersection of technology and marketing? How do you overcome these challenges?

My biggest struggle is communicating the immense value that our clients provide in just a few short words. Encapsulating the value and capabilities of an entire business in a heading or tagline is challenging enough, but having to do so in a way that will be meaningful to a broad audience is really difficult. But for me (and I’d dare say most, if not all, of the Catchy team), this is where the good stuff lies.

We overcome this particular challenge by doing extensive research and digging deep to understand our audience's pains, needs, and values. My technology background helps in this regard since I’ve been in the shoes of the people we are reaching: writing code, working with QA teams, crafting product solutions, and searching for services to help achieve specific goals. Having experienced these things firsthand, I can more effectively craft messages and find solutions that will strike a chord with our audience.

Can you tell us about your background and how it contributes to your strategy work?

While always focused on technology, my career has taken several turns throughout the years, each bringing new lessons and new perspectives on challenges and opportunities. As a software developer, I honed my skills in coding, project management, and finding elegant solutions to complex technical challenges. Co-founding and operating a startup and running my own consulting business presented opportunities to manage budgets, build and manage teams, and work with clients across different industries. And working as a developer evangelist pushed me into marketing, branding, event management, public speaking, and countless other areas.

Outside my professional career, I’ve always pushed myself to continue learning. Whether by taking a weeklong woodworking course, a year-long business program at Stanford GSB, or a 2-year program in professional brewing at the University of California San Diego, I constantly strive to understand new areas. The net result of this somewhat eclectic education is a broad collection of knowledge that allows me to approach problems from many different angles. More than anything, this pays dividends in my role as a technology strategist, which presents an endless number of unique challenges. And while I can’t say knowing how to brew a traditional English Porter or hand-cut a dovetail joint has directly impacted any of my projects (yet), it has made for some great conversations.

Have you made any connections between working as a brewer and working at Catchy?

Beer makes people happy. We help our clients create better experiences for developers, which makes developers happy. So yeah, I’d say happiness. Too corny? Too bad.

Want to work with Kyle and the rest of the Catchy team? Well, you’re in luck - we’re hiring! Check out our Careers page for our current openings.