How audience insights can help you understand and empower developers
Clients frequently approach Catchy, a developer marketing agency, to help them engage more deeply with their existing developer community. It’s not always about top-of-funnel demand generation. Often, the greatest growth comes from doing more with the developers you already have.
Here is an example of how we used in-depth audience research to generate meaningful engagement for our clients among the existing developer community.
Meet the client
Our client is a prominent global technology company. They already had an established developer community where developers learn about, evaluate, and try out their products. Knowing developers were already innovating with their products, the client wanted to discover how to surface more of these ideas across the wider business. How could they bring developers out of their teams and get their ideas and thoughts to a bigger audience?
Introducing our approach
We conducted in-depth interviews with developers, C-suite executives, and engineering managers, focusing on their thoughts on developers influencing decision-making. Candidates were selected based on their relevant experience and to get opinions from different perspectives.
- Developers have lots of ideas; however, they don’t always know who to talk to and how to best present their ideas.
- Create a ‘How to’ guide for developers. Help them to understand the different objectives, motivations, and perspectives of leadership in other departments and the C-Suite. Give them a set of tools to generate the confidence to take their ideas out of the room.