Yahoo has joined forces with Indian mobile ad network: Vserv.mobi in a bid to monetise its mobile efforts throughout Southeast Asia, including Singapore, Malaysia, the Philippines, Thailand and Vietnam.
The strategic alliance formed between Yahoo and Vserv.mobi is expected to result in “lucrative benefits” for both parties. Yahoo will be able to ‘offer their mobile inventory to Vserv.mobi’s wide advertiser base across Southeast Asia’, whilst Vserv.mobi gains another big partnership.
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