Developers often get their first and only impression of a product launch through content.
Catchy built the “It’s Magic” creative concept to showcase PayJunction’s No-code Payments Integration (NCPI), a payment processing tool that simplifies business point-of-sale setup. Using a problem statement, a clear solution, and a dash of humor, it speaks to software developers fatigued by complicated integration processes with a fix that’s “so easy, it feels like magic.”
While NCPI delivers on simplicity, speed, and functionality, its supporting content had to strike the right tone with a skeptical audience. Looking for a solution that would increase awareness, drive adoption, and build affinity, we turned to live-action video, and “It’s Magic” was born.