“Forge in 5” is a series of video tutorials showing developers how to use Atlassian’s new app development platform, Forge. As a cloud-based solution, Forge makes life easier for developers by simplifying the app-building process and building in tools for efficiency and security. Since it’s a complex platform, these tutorials aim to help developers understand what it is, what it does, and how to implement it.
Tutorials are an essential element of any developer marketing content mix but often one of the hardest to get right. It takes a blend of science and art to ensure they’re useful for your audience and effectively driving awareness for your brand. A highly-focused decision-making process is critical.
“Forge in 5” resulted from a strategic and creative process focused on Atlassian’s objectives and the needs of their developer audience. It’s a one-of-a-kind tutorial series to address a one-of-a-kind challenge.