We started by creating a comprehensive DX roadmap and a GTM strategy, informed by insights from stakeholder interviews, a competitor analysis, and a top-to-tail audit of Casper’s existing documentation and developer resources.
Working with stakeholders across their organization, we initiated an in-depth consulting engagement that laid the foundation for our strategic initiatives. This engagement included stakeholder interviews, extensive secondary research, and a thorough competitor analysis which allowed us to grasp the blockchain’s current position and identify gaps in its developer experience.
Our recommendations were strategically tailored to lay the groundwork for a best-in-class developer ecosystem that could accommodate continuous growth and development. While our initial efforts were focused on launching a developer portal within three months, the DX roadmap and GTM strategy provided phased recommendations through the end of 2024.
The culmination of our strategic work materialized in the form of the developer portal, which launched on time and made an immediate impact on developer productivity. The portal was designed with an eye toward future evolution to reflect the ongoing growth of the ecosystem.