Meet the Client
Atlassian makes software development and collaboration tools that help developers collaborate, manage workflow, and do their jobs more efficiently. Their cloud-based development platform, Forge, launched in 2021 and required their marketing team to build a robust marketing engine and generate a greater range of content.
The Challenge
Developing quality content, particularly to build brand awareness for a platform ecosystem, requires a deep understanding of developer audiences. Atlassian needed a team capable of translating their product benefits into developer-friendly language using a strategic approach that would engage and inspire their audience to discover more.
They turned to Catchy for help building a content engine to cover product roadmaps, community engagement blogs, social posts, and in-depth technical guides. Their primary objective was to acquire new Marketplace Partners to build cloud-based applications on Forge.