Windows Phone doubles share in Europe

Windows Phone doubles share in Europe

According to Kantar WorldpanelWindows Phone has now hit 9.2% share in France, Germany, Italy, Spain and the UK, which is up from the 5.1% share last year.

In Germany, Microsoft‘s mobile platform hit 8.8%, which is only 1% below iPhone. Windows Phone reached 10.8% share in France and 12% share in Great Britain, this is the first time it has reached double figures in France and Great Britain.

Dominic Sunnebo, a director at Kantar Worldpanel, believes Windows Phone’s latest wave of growth is being driven by Nokia’s expansion into the low and mid-range market with the Lumia 520 and 620 handsets. These devices are supported by 16- 24 year olds and 35-49 year olds –  key groups which look for balance in both price and functionality in their smartphone.

Android is still the market leader with 70.1% market share.

Read more here.

Image by Janitors.

2013-10-03T10:27:04+00:00