WHAT’S A DEVELOPER PROGRAM? Catchy Agency
WHAT’S A DEVELOPER PROGRAM?
A developer program is a set of aligned content, programs, support and marketing brought together with the intention of attracting and engaging developers to use your product, usually as part of the technical software stack in an application or device.
So what’s a developer? Catchy defines a developer as anyone involved in the selection of tools and products that go into the construction of an application or device. That might be through direct selection as a coder or designer. It may be as an influencer decision maker in a business or financial capacity. Or it could be a start up company making its first technology stack decisions. All ‘developers’.