Want to target mobile users better with your AdWords campaign?

A few days ago Google upgraded its advertising programme, AdWords. It now lets advertisers target mobile phone users more accurately by such factors as type of device, time of day and geographical proximity.

Rolling it out over the next few weeks, this seems to be the next step in bridging the gap between in-app advertising and more general web-ads.

With Google making substantial profits from its advertising services will this help others cash in?

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