Swrve, a mobile app optimization platform, has found a new way to make its in-app marketing messages even more effective. The service, which already ‘increases acquisition, retention and monetization rates’, will use behavioural and demographic targeting to ensure that relevant messages are delivered to the right users to guarantee higher click-through rates.
SwrveTalk will allow developers to specify when messages are shown, the frequency and exactly which game player types they’ll be sent to.
Read on here.
Image by ell brown.