Popular Android keyboard app Swiftkey dropped their $3.99 price tag today and is now free for all users.
The announcement comes after Apple’s revelation at WWDC 2014 that forthcoming iOS 8 includes Apple’s answer to Swiftkey, called QuickType, at no cost to iOS users. Apple also announced that it will open its gates to allow third-party keyboard apps in its app store.
Swiftkey’s decision is bound to be a make-or-break bid to scale up business in the swiftly-developing and uber-competitive app market. The UK start-up did not mention Apple in their announcement today, although their big decision to offer their app for free will certainly place them head-to-head with the technology giant in the keyboard app market.
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Image by April Killingsworth