We’re celebrating a big milestone—15 years as the leading developer marketing agency. Learn about our journey, our vision for the future, and our approach to producing industry-leading work.
2025 officially marks our 15th anniversary as an agency. We’ve come a long way—from our roots in Bath to our global headquarters in Seattle—while pushing the boundaries of what developer marketing can achieve for the organizations we work with.
In this blog, we’ll explore the journey that made us the industry leader in developer marketing, the impact our work has on our clients, and the direction we’re headed in next.
Expertise Through Innovation: The Catchy Story
Catchy launched as a mobile marketing agency in 2010 under the leadership of Richard Hurring and a small, UK-based team. The focus shifted to the developer space in time for the rise of the app economy and APIs, as the team recognized a need for specialized marketing that catered to technical audiences.
Over time, we began building fully integrated developer programs and partnering with some of the biggest names in technology. From supporting Google with developer outreach to helping Amazon scale its ecosystem, we’ve consistently delivered measurable results.
In 2020, Global Headquarters moved to Seattle, and the agency expanded following the acquisition of go-to-market firm Convoke. Transitioning from a small team to a global agency was a pivotal moment, enabling us to deliver developer marketing solutions for a greater range of clients. That said, our work is still powered by a commitment to helping brands thrive in a time when technical expertise is more important than ever.
The Leading Developer Marketing Agency: Catchy in 2025
Today, Catchy helps the biggest brands in technology, scale-ups in emerging sectors, and traditional Fortune 500 companies reinvent the way they do business. Our award-winning developer programs help brands reach, engage, and empower highly technical audiences.
Our services address each of the five main challenges of developer marketing:
Go-to-Market: We don’t know where to start.
Demand Generation: We need more developers.
Developer Experience: We’re struggling to engage and retain developers.
Production Services: We need help scaling our developer program.
Consulting and Analytics: We need to show the value of what we do to the business.
From strategy to execution, our consulting-agency model brings the world’s leading experts on developer marketing together to innovate, iterate, and evolve alongside our clients. In addition to the blog posts, industry analyses, and proprietary frameworks our team produces, we recently added developer marketing conferences to our programming with the introduction of CatchyCon (hosted in Seattle in 2024 and coming to San Francisco in 2025).
The Future of Developer Marketing: What’s Next for Catchy?
2025 marks another major milestone for Catchy: Founder Richard Hurring has passed the role of CEO onto longtime Managing Partner Gary Gonzalez. An experienced strategist, marketer, and business leader (recently recognized at the 2024 Developer Marketing Awards), Gary has already taken the reigns to start the next chapter of our agency. Richard remains an integral part of Catchy in his new role as Chairman.
"Developer Marketing didn’t exist as a discipline when Catchy was created 15 years ago. Over the years it’s evolved to be recognized as a marketing niche requiring real specialist knowledge. Catchy has evolved with it over that time and I’m proud to have been part of that journey. Now I’m looking forward to seeing how we evolve with Gary and the team leading Catchy into a bright new future." Richard Hurring, Founder and Chairman
“We’re moving into the next 15 years with a clear vision of who we are, unparalleled expertise in developer marketing, and aspirations to deliver the highest-quality work for our clients. Richard’s impact on the developer marketing world over the past decade and a half has been second to none, and I’ve never been more confident in our vision for the agency’s future.” Gary Gonzalez, CEO
Thank You for Being Part of Our Journey
We’d like to extend a heartfelt "thank you" to all the friends, clients, and collaborators who have been part of our journey over the years. Whether you’ve known us for a long time or are just discovering our agency, we invite you to join us as we shape the future of developer marketing together.
Ready to take your developer marketing to the next level? Get in touch with us today.
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