- Catchy firstly categorised all 7,383 applicants by using tags such as student, hobbyist, influencer, volume, commercial etc.
- Out of 7,383 applicants, 469 were identified as potential volume sales opportunities
- Catchy defined a set of profiling objectives in order to collate the most valuable information
- A survey was designed and distributed to these sales targets to further qualify them as leads
- The survey generated a 12% response rate, a total of 56 warm leads, which were then sent across to the relevant regional sales managers
Samsung were provided with 56 warm volume sales leads, with the remaining applicants being profiled ready for future targeted marketing/outreach.
CATCHY ADDED VALUE
Catchy identified another possible 600 potential leads if Samsung were to conduct additional activity and outreach.