QUALCOMM EVENT STRATEGY

QUALCOMM EVENT STRATEGY 2017-06-08T09:12:42+00:00

Project Description

APPROACH

  • Catchy identified 120+ developer events across 12 industry verticals. Each event was classified and ranked according to agreed criteria
  • Catchy defined objectives for each event type (speakerships, sponsorships and meet ups) and provided  an initial calendar of all US events for FY15
  • Catchy shortlisted 19 key events, conducted outreach to organisers in order to gain additional event detail, and provided Qualcomm with a SWOT analysis of these events
  • A final event calendar was provided with the final list of 8 recommended events

 

RESULT

Qualcomm received an extensive analysis of the developer events landscape and used this to inform event attendance. The research helped to justify increased events budge It also provided a reference for future planning and a benchmark for analysis of future events.

 

CATCHY ADDED VALUE

In addition to the strategic recommendations, Catchy provided on-the-ground support at the conferences and Meetups, helping with logistics and also providing post-event analysis to measure success.