ORACLE COMPETITOR ANALYSIS

ORACLE COMPETITOR ANALYSIS 2017-06-08T09:13:04+00:00

Project Description

APPROACH

  • 10 key stakeholders across key business segments were interviewed to identify their priorities and the potential benefits of a developer program.
  • Catchy analyzed the developer programs and marketing strategies of 5 key competitors within the cloud space to gauge what a best-in-class program looks like.
  • Catchy utilized the findings from the two research phases to build a roadmap for an Oracle developer acquisition program.
  • The report included business case themes and priorities, recommendations on how to define success and ROI and a roadmap for program implementation.

RESULT

 

Catchy helped Oracle to determine their current position amongst it’s competitors in the developer community.

 

CATCHY ADDED VALUE

As an independent third party, Catchy was able to gather unbiased feedback from conflicting stakeholders to drive an plan agreeable by all parties.