- The first phase was about discovery, to find out who Cortex’s competitors are, review the current content, previous marketing initiatives and website, and also attended an event at which Cortex were presenting.
- Following this, Catchy created a messaging framework which included a value proposition, USPs, audience specific messaging, tone of voice to provide guidance for all Cortex communications going forward.
- Catchy then used this framework to redesign and rewrite the Cortex bill of materials for the Microsoft co-sell programme, this included the elevator pitch, sales pitch deck and product overview.
- And finally, Catchy also delivered an overall marketing strategy for 2017, which contained guidance on how to position the product, the messaging, the defined audiences, pricing and channels.
Cortex now have a solid foundation for coherent, consistent marketing execution for 2017.
CATCHY ADDED VALUE
Catchy were originally asked to assist with an event, but instead delivered a tailored and bespoke project that thought would provide more value to Cortex.