Over 3/4 of internet users aged between 16 and 64 years old now have a Facebook account however, GlobalWebIndex’s research has shown a 6% decrease in active usage.
Today’s focus is on messaging services, with Snapchat seeing a 67% increase in its user base, while WhatsApp has seen a 30% increase and has now overtaken Facebook Messenger to become the third most popular social app globally. This boom can also be seen in Picture sharing sites; such as Instagram which has seen a 25% increase in active user numbers in the last six months, while Tumblr has seen a 22% uplift.
These messaging apps are especially popular with the younger ‘teen’ demographic largely due to the apps being simpler, largely ad-free and are seen as being much more private.
It will be interesting to see how Facebook react to this, as they have already been addressing changing consumer trends with smart investments and product innovations; such as anonymous logins and the separation of Facebook Messenger on mobile. Can Facebook successfully reverse this trend, by increasing the number of users interacting with their friends on Facebook.
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