Part 4: Developer content production
We’re pleased to announce the fourth installment of our Developer Marketing Guide is now live. This new chapter will walk you through the steps you will need to take to build engaging technical and developer marketing content. A key component of your developer marketing strategy, content marketing, when done well is a powerful tactic that enables companies to build solid relationships with their developer communities. Part 4: Developer Content Production will help you bring your value proposition to life, with an ongoing narrative to help developers understand, appreciate, test, and use your technologies – whilst hopefully becoming engaged members of your community.
If you haven’t caught up with our previous installments of the Developer Marketing Guide, here’s a rundown of what you can expect. Part 1 gives an initial introduction into developer marketing, looking at the different types of developers and how to attract them to your developer program. Part 2 will help you to build a compelling value proposition. Part 3 looks at the importance of developer communities and how you can target them with thoughtful, bespoke messaging that resonates with them. Happy reading!