Cross-promotion platform Applifier Ltd. announced the official launch of Everyplay GameAds, an in-game video advertising network for mobile developers that’s already earned one lucky publisher over $1 million in 45 days during beta testing.
GameAds uses proprietary algorithms to seek highly engaged mobile gamers. It then shows in-game ads that are either opt-in (watch a video, get a virtual item) or interstitial (a full-page ad that appears before the real content). The result are ads that are more relevant to players, which lead to higher response rates.
Throughout the beta, Everyplay GameAds outperformed other ad providers. By launching GameAds, it aims to help the thousands of game developers seeking better results from in-game ads.
Everyplay GameAds has grown rapidly during its beta phase; it works with popular mobile games like Ruzzle, Hill Climb Racing, 4 Pics 1 Word, and Song Pop to generate revenue without increasing player churn rate.
Find out more here.