Microsoft’s new rewards scheme entices app developers

Microsoft’s new rewards program, App Builder Rewards, aims to attract Windows 8 and Windows Phone app developers by rewarding them with points. It links in with Microsoft’s App Builder program which provides many resources to assist developers creating apps for Windows 8 and Windows Phone.

Developers receive points for completing tasks, such as attending events and publishing apps to the Windows Phone Store and Windows Store. Once they’ve collected enough points developers can trade them in for prizes such as a Windows Store developer account (usually $49 for an individual account), Xbox games or a licensed copy of Windows 8.

For example, joining Microsoft’s App Builder program earns you 1,000 points, following Microsoft’s developer account on Twitter gives you 100 points. Getting a copy of Windows 8 Pro Upgrade will cost 7,500 points, while Halo 4 for the Xbox 360 can be exchanged for 4,500 points.

The scheme is only currently available in the US but we are hoping it will be available to UK developers soon – we’ll keep you posted.

Image by Dell’s Official Flickr Page.

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