Microsoft has really tightened up its verification process for apps published to the Windows store. The change in policy has seen the removal of over 1,500 apps dubbed to be fraudulent or misleading.
This is in response to complaints that it is often hard to differentiate between legitimate apps and copycats. In order to combat this, the new requirements insist that apps must be named in a way that reflect their functionality clearly and accurately.
Microsoft have claimed that most developers were happy to comply with the new regulations. Those who didn’t, had their apps purged from the Store. Refunds will be provided to those who downloaded misleading apps and Microsoft is working to improve the speed of the new verification process.
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