How Green is Your App?

It is time to go green. And we’re not just talking about a new coat of paint on your app’s icon to make it spring-time fresh.

For starters, today is Earth Day, so it is easy to take a stand, make a statement, and show the people around you (or the people using your app) that you actually care about the planet we all call home. But planting a tree only goes so far.

While green calls to mind environmental concerns – as it well should – it also reminds many of us of the color of money (at least in the United States). And there is no reason that you shouldn’t parlay our collective raised awareness of earthly matters into possible opportunities for your own apps and games.

Need proof? Look no further than the efforts by Apple over the course of this past week and a half (specifically April 14 – 24), to promote what it is calling “Apps for Earth” to benefit the World Wide Fund for Nature (WWF). In fact, 27 different apps are being heavily promoted by Apple in its App Store, where WWF will receive “100% of the proceeds from participating apps in the App Store via both the purchases of any paid apps and the in-app purchases created exclusively for the campaign.” This includes well-known games like Angry Bird 2, Candy Crush Soda Saga, Trivia Crack, Best Fiends (shown below – click image to view full size), Cut the Rope: Magic and more.

Best Fiends is green in honor of Apps for Earth.

The apps selected for this campaign have created special content like enviro-theme characters and levels,  and in many cases special purchases, such as the collectible “cards” that are in the game Trivia Crack.

And while it is too late to get in on this specific campaign from Apple at this time, the lessons from their efforts can certainly be applied to the work of developers on a regular basis.

Like a big, healthy salad, the green apps that are all the rage this week should provide plenty of food for thought to any developer who is thinking about the latest trends and finding ways to capitalize on those opportunities. In other words, going green shouldn’t just be a flavor of the month, but perhaps part of a broader strategy to boost the bottom line for your own app’s performance.

As we pointed out last week, Bots are super hot right now. But will we continue to care about them? Only time will tell.

Of course, to be successful this way means more than just latching on to the current trends. It means looking around – and looking ahead – to see what is coming down the line, and to be ready for the next hot trend before it is the only thing we see. What will we be talking about this summer, six months from now, or next year? Trend spotting is never an easy job, but for those who can latch on to the latest craze at the point when it piques our interest the most, the reward could be substantial.

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