Google’s App Translation Service simplifies localising apps

Google recently launched the App Translation Service, first previewed to Android developers at its Google I/O 2013 conference,  The service lets developers browse a list of third-party vendors pre-qualified by Google to offer high-quality translation at competitive prices.

The service is integrated straight into the Google Play Developer Console, at the bottom of the APK section. Developers simply need to get their APK ready for translation, upload the strings they want translated, select their target languages, and choose a vendor based on time and price. When the translations are ready, developers can easily import them back into their app using the ADT Translation Manager Plugin.

Google offers the following advice for those unsure on which language to select:

“Does your app have a lot of installs in a certain country where you haven’t localized to their language? Are apps like yours popular in a country where your app isn’t available yet? Next, go to the Optimization Tips section in the Developer Console to make sure your APK, store listing, and graphics are consistently translated.”

The App Translation Service lets developers communicate with their translator in addition to downloading their translated string files. Developers can then do some localisation testing and publish their translated app update to Google Play with localised store listing text and graphics. Google says its hope is to make localising apps as easy as possible.

Image by closari.

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