Google Play drives 25% more downloads than iOS App Store

Google Play overtakes the Apple App Store with downloads now 25 percent higher, and app revenue that is slowly overtaking Apple’s sales. The increase is due to international markets.

“The increase in Google Play’s downloads was primarily driven by Brazil and Argentina with Brazil climbing one spot in the rankings to number 4 behind the U.S., South Korea and India,” App Annie said as the app analytics company released its Q3 2013 rankings.

This is a huge change, in July of this year Google Play had a significant lead in app downloads, but only had 20 percent of Apple’s app store revenue.  Brazil, Russia, India, and China — almost all are Android-powered. App Annie says,  Brazil’s large population, its reasonable level of wealth, and growing middle class is what’s driving Brazil up the charts, joining the U.S., Korea, India, and Russia in the top five markets for Android Apps.

Games continues to be the top category in both Google Play and the app store, accounting for 40 percent of all app downloads. Games drive about 80 percent of Google Play’s revenue, but only 70 percent of the app store’s, as Navigation and Social Networking took increased share this past quarter.

Image by Domenic K.

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