A research report, published by Berg Insight, has estimated the global app market will be worth £12.19bn by 2017 with annual downloads expected to reach 108 billion. This comes after the number of mobile application downloads (worldwide) doubled during 2012 and reached 60.1 billion, up from 29.5 billion in 2011.
Revenue from applications, including direct revenues and in-app ad revenues, reached €6.4 billion in 2012. Apple’s App Store is said to continue to remain the leader in monetisation of mobile apps, while Windows Phone is expected to be the third most lucrative marketplace by 2017, behind Google Play.
Surprisingly (or unsurprisingly) Android saw the most downloads during 2012 because of its popularity as a platform for third-party app stores, which are hugely popular in Asia.
“Every app can find its own way to success, but common strategies today among many of the top revenue generating app developers are to publish apps featuring a social layer on more than one platform using free to download monetisation,” said Johan Svanberg, senior analyst.
Image by William Hook.