A recent Visionmobile survey has highlighted that for large numbers of app developers e-commerce is fast becoming the most lucrative mobile monetization strategy.
Visionmobile found that for app developers who do not have massive viral hits, e-commerce is the clear winner, despite only 8% of app developers currently using it. The survey claims that “The median revenues of organizations involved in e-commerce are $2,750 per app/month, by far the highest among all app revenue models ”. This is largely accountable to Amazon’s game-changing Mobile Associates API, which allows developers to feature Amazon products and earn up to 6% of their purchase price when users buy them. Within just two quarters the number of developers using this strategy has jumped from 5% to 8%.
Check out the full survey here for more insights on monetization strategies.
Image by Irita Kirsbluma.
