Is marketing to developers really that different? Catchy takes a look at the cliches and challenges.
Catchy's CEO, Richard Hurring was recently invited to speak at DeveloperWeek NYC. Here's what he thought of the event overall, as well as events aimed at developer program practitioners in general.
Return on Developer Investment. You would think that with billions of dollars spent every year on building tools for developers, running hackathons, loyalty programs, tutorials and how-to’s, evangelist and MVP programs - the platform leaders would have figured it all out. Yet, with so much money being spent on developer tools and marketing there is [...]
Machine learning, artificial intelligence and big data were all in focus at Microsoft’s Transform conference in London. Taking place at a suitably frigid East Wintergarden in Canary Wharf, Transform featured speakers from enterprise, government, non-profits organizations, and Microsoft themselves. The headliner was Microsoft CEO Satya Nadella, who could probably deliver a slick, inspirational keynote in [...]