Last week I attended my first Google I/O conference. As a developer marketer, I over-analyzed every step I took by constantly looking for answers to questions like "what are they trying to accomplish here?, "which developer feedback prompted Google to
Catchy's CEO, Richard Hurring was recently invited to speak at DeveloperWeek NYC. Here's what he thought of the event overall, as well as events aimed at developer program practitioners in general.
Return on Developer Investment.You would think that with billions of dollars spent every year on building tools for developers, running hackathons, loyalty programs, tutorials and how-to’s, evangelist and MVP programs - the platform leaders would have figured it all out.
Machine learning, artificial intelligence and big data were all in focus at Microsoft’s Transform conference in London. Taking place at a suitably frigid East Wintergarden in Canary Wharf, Transform featured speakers from enterprise, government, non-profits organizations, and Microsoft themselves. The