The Best Job Listing Theme. Everything you need.

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The Best Job Listing Theme. Everything you need.

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Developer Programs

Build it and...they probably won’t come, at least not without developer focused marketing.Last week at the Devtech Strategy summit I sat on a lively panel with specialists whose business it is to build and manage developer programs. The main topic was how to market and sell to developers. The conversation naturally went down the fairly well trodden path - ‘don’t try to sell to developers’; ‘developers hate marketing’; and all those other cliches.

In the previous post in this series, we looked at the history of smart home development, and discussed how new connected hubs could pave the way for mass-market adoption. IoT convergence is simplifying the smart home user experience, creating new opportunities for developers, hardware manufacturers and platform owners. In this post, we explore how companies like Google and Amazon leverage developer and partner programs to ensure long term success.