At Catchy we have been talking to our clients for a long time about the increasing influence of developers in technology and purchasing decisions. Never has this been more clearly articulated than in this piece from our friends at SlashData - the Influence of Developers. As part of the wider, and always excellent, State [...]
Is marketing to developers really that different? Catchy takes a look at the cliches and challenges.
Smart Home Supremacy: How Google and Amazon Plan Long Term Success with Developer and Partner Programs
How are big players planning for long term success in the smart home? We take a look at how they define their programs and identify the best practices that you can adopt in your own relationship strategy.
So you’re putting on an event. You’ve got your speakers in pocket, swag is sorted and catering is all taken care of. Now you just need to invite some developers. Should be the easy bit, right? Not so fast. There are some key things you should consider before picking up the phone to developers, which [...]
Barcelona, Mobile World Congress 2016 - Another year, another record-breaking Mobile World Congress (MWC), with more than 100,000 attendees squeezing into a very busy Fira España. As ever, MWC saw the release of countless new flagship devices, the best of which were Samsung’s S7 and LG’s modular G5, both powered by Qualcomm’s widely-praised Snapdragon 820 [...]
This week, the tech world is focusing on all things coming out of Mobile World Congress 2016 in Barcelona. And while much has been said about Mark Zuckerberg's entrance at a Samsung event, we've been doing our best to focus on some of the less well-reported stories that we think will have long-term implications [...]
This week, both Facebook and Samsung announced more details of their upcoming developer conferences. We took a look at the similarities and differences between these two events, and we also had a look further out on the events calendar – plenty of major developer conferences from big players are on the horizon. Both Facebook and [...]
If I was to summarise //build/ London in three words it would be: Packed, slick and code-tastic. //build/ is without doubt, an event focused entirely on Windows developers and nobody else. It offered sneak peaks on Window 10 coding features, demonstrations from Microsoft’s technical evangelists, a fun (super hard) challenge and lots of cool giveaways. [...]
And in this case, the A-Team is for a new U.S.-based Advocate Network that we are setting up for one of our global blue-chip clients! Just like the A-Team of TV fame, our client needs four experts who are passionate about their subject matter and know how to get the job done. Specifically, we are [...]
Last week, Microsoft hosted their annual Build developer conference and over the course of three days they made several announcements that are exciting news for both developers and the people who use their apps. They returned once again to San Francisco for this event, and with the Golden Gate Bridge as a backdrop to the [...]