In this three-part series, we’re exploring developer community engagement tactics. These are supplementary activities to your main developer program and can be used alongside other developer marketing initiatives you have in place. Part one takes a look at student engagement.
Part 5: Developer Marketing and Engagement Programs We’re pleased to announce the fifth installment of our Developer Marketing Guide is now live. In this new chapter, it’s time to look at marketing and engagement programs. Forming an important part of your
This is part two of our DevRelCon London 2018 recap, read part one here.After a lovely evening at the DevRelCon awards and dinner with a few new dev rel buddies, the second day at DevRelCon had arrived. I headed over
Last week I headed to London for my first DevRelCon. Hosted by our friends at Hoopy, the event has become a bit of an institution in the developer relations community. I was excited to see what the buzz was about
The new State of the Developer Nation, 15th Edition report from our friends at SlashData is out now. The report findings are based on the results of the Developer Economics global survey, which reached over 20,500 developers in 167 countries
Writing content takes time, resources and planning. As content is an important part of the developer marketing mix and a key element in any developer program, it’s critical to make sure what you’re publishing resonates with the intended developer audience.
The Future Developer Summit brought together the leading players in the global developer marketing community last week. As an event sponsor, along with Accenture, Developer Media and GLG, we were able to take part in lively conversations and listen to
Part 4: Developer content production We’re pleased to announce the fourth installment of our Developer Marketing Guide is now live. This new chapter will walk you through the steps you will need to take to build engaging technical and developer marketing
I think I’ve got to be a rare breed - a marketer that uses ad blockers and my preferred search engine is DuckDuckGo. I’m not denying my love of a good marketing campaign, but sometimes it feels like companies are
The increasing influence of developers in technology and purchasing decisions has changed how teams discover, test, and adopt products. Never has this been more clearly articulated than in this piece from our friends at SlashData - the Influence of Developers.