The new State of the Developer Nation, 15th Edition report from our friends at SlashData is out now. The report findings are based on the results of the Developer Economics global survey, which reached over 20,500 developers in 167 countries
Writing content takes time, resources and planning. As content is an important part of the developer marketing mix and a key element in any developer program, it’s critical to make sure what you’re publishing resonates with the intended developer audience.
The Future Developer Summit brought together the leading players in the global developer marketing community last week. As an event sponsor, along with Accenture, Developer Media and GLG, we were able to take part in lively conversations and listen to
Part 4: Developer content production We’re pleased to announce the fourth installment of our Developer Marketing Guide is now live. This new chapter will walk you through the steps you will need to take to build engaging technical and developer marketing
I think I’ve got to be a rare breed - a marketer that uses ad blockers and my preferred search engine is DuckDuckGo. I’m not denying my love of a good marketing campaign, but sometimes it feels like companies are
The increasing influence of developers in technology and purchasing decisions has changed how teams discover, test, and adopt products. Never has this been more clearly articulated than in this piece from our friends at SlashData - the Influence of Developers.
Build it and...they probably won’t come, at least not without developer focused marketing.Last week at the Devtech Strategy summit I sat on a lively panel with specialists whose business it is to build and manage developer programs. The main topic was how to market and sell to developers. The conversation naturally went down the fairly well trodden path - ‘don’t try to sell to developers’; ‘developers hate marketing’; and all those other cliches.
Partnerships and integrations are critical for new smart home IoT products. But do you go your own way, or align yourself with the tech giants?
Smart Home Supremacy: How Google and Amazon Plan Long Term Success with Developer and Partner Programs
In the previous post in this series, we looked at the history of smart home development, and discussed how new connected hubs could pave the way for mass-market adoption. IoT convergence is simplifying the smart home user experience, creating new opportunities for developers, hardware manufacturers and platform owners. In this post, we explore how companies like Google and Amazon leverage developer and partner programs to ensure long term success.