The increasing influence of developers in technology and purchasing decisions has changed how teams discover, test, and adopt products. Never has this been more clearly articulated than in this piece from our friends at SlashData - the Influence of Developers.
Build it and...they probably won’t come, at least not without developer focused marketing.Last week at the Devtech Strategy summit I sat on a lively panel with specialists whose business it is to build and manage developer programs. The main topic was how to market and sell to developers. The conversation naturally went down the fairly well trodden path - ‘don’t try to sell to developers’; ‘developers hate marketing’; and all those other cliches.
Partnerships and integrations are critical for new smart home IoT products. But do you go your own way, or align yourself with the tech giants?
Smart Home Supremacy: How Google and Amazon Plan Long Term Success with Developer and Partner Programs
In the previous post in this series, we looked at the history of smart home development, and discussed how new connected hubs could pave the way for mass-market adoption. IoT convergence is simplifying the smart home user experience, creating new opportunities for developers, hardware manufacturers and platform owners. In this post, we explore how companies like Google and Amazon leverage developer and partner programs to ensure long term success.
In 2017 almost every company with a developer facing product has a Developer Program. These dedicated programs consist of tactics designed to help developers use your software platform, tools, API and services. Some companies run their programs with a one person sub-team, others are multi-million dollar dedicated units with hundreds of people. No matter, the challenges they face are similar. Common hurdles include creating awareness in the developer community, getting the developer to take action once they’re aware, creating power users, securing enough internal funding for the program, and keeping developers engaged and active will all be high on the list of objectives for any developer program manager in 2017.So, what are the trends in developer program management which will help solve those challenges? Here are our thoughts:
So you’re putting on an event. You’ve got your speakers in pocket, swag is sorted and catering is all taken care of. Now you just need to invite some developers. Should be the easy bit, right?Not so fast. There
Barcelona, Mobile World Congress 2016 - Another year, another record-breaking Mobile World Congress (MWC), with more than 100,000 attendees squeezing into a very busy Fira España. As ever, MWC saw the release of countless new flagship devices, the best of
This week, the tech world is focusing on all things coming out of Mobile World Congress 2016 in Barcelona. And while much has been said about Mark Zuckerberg's entrance at a Samsung event, we've been doing our best to focus
This week, both Facebook and Samsung announced more details of their upcoming developer conferences. We took a look at the similarities and differences between these two events, and we also had a look further out on the events calendar –