Partnerships and integrations are critical for new smart home IoT products. But do you go your own way, or align yourself with the tech giants?
Smart Home Supremacy: How Google and Amazon Plan Long Term Success with Developer and Partner Programs
In the previous post in this series, we looked at the history of smart home development, and discussed how new connected hubs could pave the way for mass-market adoption. IoT convergence is simplifying the smart home user experience, creating new opportunities for developers, hardware manufacturers and platform owners. In this post, we explore how companies like Google and Amazon leverage developer and partner programs to ensure long term success.
We are excited to announce that the Developer Economics Q3 2017 survey, run by our friends at VisionMobile, has just been launched!
This is the 13th developer survey, focusing on tools, training and career development. Every year more than 40,000 developers around the world participate in this survey, so this is a chance to be part of something big and make your own contribution to the developer community.
At an individual game level it does, of course. The network effect means that games like Call of Duty become incrementally more popular to the detriment of other, possibly superior games, because of the halo (no joke intended) effect caused by the sheer volume of players.
The internet of things (IoT) is a rapidly growing area of interest for large corporations and developers. We want to share some insight we've gained during research into the area, specifically into the smart home IoT market. Something has to connect the connected home, and that something is usually a hub or router. I think that home hub will become an increasingly important part of the smart home, particularly in terms of developers adopting a company’s IoT technology stack.
To celebrate the art and creativity of indie mobile game development, Google launched the first edition of the Google Play Indie Games Contest in Europe.Developers from 15 countries were invited to submit their games to the contest, and Catchy helped Google Play promote it and review the submissions. The overwhelming response led to almost 1,000 submissions for Catchy and the Google Play team to review based on four criteria: innovation, fun, design excellence and technical & production quality.
In 2017 almost every company with a developer facing product has a Developer Program. These dedicated programs consist of tactics designed to help developers use your software platform, tools, API and services. Some companies run their programs with a one person sub-team, others are multi-million dollar dedicated units with hundreds of people. No matter, the challenges they face are similar. Common hurdles include creating awareness in the developer community, getting the developer to take action once they’re aware, creating power users, securing enough internal funding for the program, and keeping developers engaged and active will all be high on the list of objectives for any developer program manager in 2017.So, what are the trends in developer program management which will help solve those challenges? Here are our thoughts: