The Challenge
Aiming to keep pace with the rapidly growing esports ecosystem, Boston-based esports organization Warriors International came to us after completing their initial investment round with Stage 1 Ventures and Drive by DraftKings. Warriors International needed a partner to develop their approach to the market, build the brand and help tell their story across integrated digital channels.
The Solution
Working together with stakeholders from Warriors International, our team completed an exhaustive audit of the esports market to best position the brand for success. This research looked at the biggest brands in esports and evaluated them across a quantitative six point scale consisting of:
- Brand Positioning
- Content Strategy
- Web & Digital
- Social Media
- Branding
- Messaging
Utilizing the findings of this research, we were able to build a differentiated brand positioning for Warriors International and begin development of key brand assets such as logos, colors, messaging frameworks and digital marketing strategy.
Program Elements
- Competitive analysis
- Market segmentation and positioning
- Branding workshops
- Brand identity development
- Brand guidelines
- Messaging frameworks
- Pitch deck development
- Digital asset production
The Results
Focused on Warriors International’s commitment to bring together a global esports community, the team reentered the market under the banner campaign WIN Together. From there, the organization continues to build top esports teams, world-class tournaments, and works with the best creators in the world to provide engaging and entertaining content for everyone in an inclusive and diverse community. With plans to expand into Rocket League, Counter-Strike: Global Offensive (CS:GO), FIFA, and Fortnite, the team continues to grow its global fan base and footprint in the market.
