For years, Google Play has been running the Indie Games Showcase event, dedicated to highlighting and celebrating the passion and creativity of global game developers. Competitions happen each year in multiple countries, with developers vying to get their games in the spotlight to be lauded by industry pros and players alike. Google Play’s goals are to inspire game developers to achieve greater success and strive for innovative approaches to gaming. The showcase events include the Indie Games Accelerator and the Indie Games Festival.
Since 2016, Google Play sought support for its European Indie Games contests, which has since expanded to include the Global Indie Games Showcase over the summer. The showcase is intended to promote game developer talent across the world. With the large number of applicants and the complexity of the larger, developer-oriented program, Google Play increasingly needed help with the scrubbing, testing, selection, and reporting of submissions. This time-intensive process involved constant oversight, compiling the results, and performing market research to determine optimal ways to promote the event in various social channels. Google Play also needed a supporting agency with gaming industry experience that could spin up a team to assist with all of these tasks in the proper context.